Why it worked
The video likely performed well due to its use of relatable and often exaggerated archetypes, combined with a clear and simple call to action for a health-focused app. The contrast between the archetypes and the implied solution offered by the app creates a narrative that resonates with viewers seeking to improve their diet.
Summary
This TikTok slideshow contrasts different eating habits, labeling them as "average soy boy," "average gymbro," and "average clear food user." The final slide promotes the "Clear Food App" as a tool for healthier eating.