It's FINALLY hair dye day... 10 mins makeover 🖤🎧

@chantelleef

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SoundTikTok sound · original sound - chantelleef

Promoted product

Clairol Root Touch-Up Colourblend

With Clairol Permanent Root Touch-Up, it's easy to extend the life of your color and reclaim your roots with an easy refresh. Root Touch-Up gives you 100% gray coverage in just 10 minutes.

Why it worked

The video provides a quick and effective solution to a common beauty concern (root regrowth) using a readily available product, appealing to viewers looking for convenient at-home solutions.

Summary

The creator demonstrates how to quickly touch up their hair roots using Clairol Root Touch-Up Colourblend. They show the application process, emphasizing its ease and speed, and are pleased with the blended result.

Structure

1Introduction to roots needing touch-up
2Showing the Clairol Root Touch-Up product
3Mixing the dye and applying it to roots
4Demonstrating the quick application process

Original caption

Let’s fix these roots in 10 minutes 🤏🏼✨ @Clairol_UKI in 2 Black available on @HOUSE OF WELLA 👀🖤 I LOVEEE how easy this was👀#ClairolRootTouchUp #hairtok #chantelleef #beautyhack A.D

More from @chantelleef

Product placement

Clairol Root Touch-Up Colourblend (ACTS): Used to dye the user's hair roots. Removing it would change the video's purpose. HOUSE OF WELLA (APPEARS): Mentioned as a place to buy the product. Removing it would not change what happens in the video.

On-screen text

It's FINALLY hair dye day... 10 mins makeover 🖤🎧 @Clairol_UKI in 2 Black available on @HOUSE OF WELLA 👀🖤 I LOVEEE how easy this was👀 #ClairolRootTouchUp #hairtok #chantelleef #beautyhack A.D

Transcript

I don't think my roots have ever been this bad before. I haven't dyed my hair in months. It's time. It's also really hot today and I really don't feel like doing a full head of hair because I have a lot of it. So I'm just gonna use a root touch up. This is the Clairol one in the shade two black. Personally, I've never really understood going to the salon and spending hundreds on your hair. Especially since I just go black. Number one is the color cream. And then we have the activator. This one also has a little root brush as well, which is very helpful. And remember to always wear protection. Little bit of Vaseline on the outskirts of the face. I do normally have like a protective towel here, but I know for a fact this isn't as messy as the full boxes. I'm gonna put that on the roots. Can you believe that? That's how long my roots are. Please comment your favorite hair colors. I found them so interesting looking through the comments last time. Once I do that side, I also go back over that one backwards. I swear I'm gonna be in my 70s and still have jet black hair. Having my hair freshly done gives me so much more confidence. That can't just be me. And I'm really enjoying this brush. Like I can feel it brushing through every single hair. And that did actually take 10 minutes to apply. I'm quite surprised. My roots look pretty covered. So I'm gonna see you when it's all washed out. Oh, it's looking really good. Now that is what I'm talking about. And if you're worried that you've just touched the roots up at home, we'll go patchy. Look how well that's blended into my hair. That was the quickest root touch up I think I have ever done.