Oh, these roots are so bad.

@heyjanellemarie

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Selling · Ecom Product

Garnier Color Sensation https://www.garnier.ca/ ↗

Why it worked

The video uses a relatable 'rushed' scenario to demonstrate the product's speed and convenience, making the advertisement feel like a helpful life hack.

Summary

The creator demonstrates how to quickly cover grey roots using Garnier Color Sensation shampoo retouch before heading out. She highlights the ease of use and affordability of the product while addressing her husband's impatience.

Structure

1Identify the problem of grey roots
2Introduce the Garnier product
3Demonstrate the quick application process
4Show the final result
5Final endorsement of the product

Product placement

Garnier Color Sensation shampoo retouch is shown, opened, and applied throughout the video.

On-screen text

Husband: Hey Babe, we gotta get going! Husband: You almost ready?!

Original caption

Going grey in my 30’s means I’m always looking for new solutions for taking care of my roots. @Garnier Canada Color Sensation With the 10 minute, shampoo like application is PERFECT for gals like me who are a little intimidated by hair dye at home. A perfect way to get between appointments! #greyhair #millennial #roottouchup #garnierpartner

More from @heyjanellemarie

Their other posts in the index, biggest breakout first.

Transcript

Oh, these roots are so bad. Husband: Hey babe, we gotta get going! Yeah, yeah, yeah, I'm almost ready. Give me like 10 minutes. Give me maybe 20. He thinks I'm leaving the house with roots like that. He's living in a dream world. Luckily, I have the Color Sensation shampoo retouch by Garnier, so this is going to be quick and easy. Get everything I need, and mix it up in the palm of my hand, no bowl necessary. Slapping on my roots, and I'm good to go. People are embracing the gray, that's not me. This covers my grays 100%. If you're not usually a hair dye at home kind of girl, it can be intimidating, but this was so, so easy. Best part is these packs are under six bucks. You just wait 10 minutes and you're done. Husband: You almost ready? Yeah, I'm just about ready. Give me a couple more minutes. Drumroll please. Tada! I'm ready. I'm ready. This girl's got to stick together. Luckily, Garnier's got my back.