Summer camp industry
when millennials started
having kids
@tiktoks_older_brother
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183.6K
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Why it worked
The video uses relatable humor about the perceived 'annoyance' and expense of modern parenting and summer camps, tapping into a common sentiment among millennials and parents.
Summary
The video humorously depicts the summer camp industry's response to millennials having children. It suggests that instead of making camp more seamless or cheaper, the industry has made it more expensive and annoying, while also proposing strategies like extended camp durations and early sign-up discounts.
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Transcript, structure and on-screen text
6 beats, a 169-word transcript and 3 lines of on-screen text — the parts you need to write your own version.