Summer camp industry when millennials started having kids

@tiktoks_older_brother

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SoundTikTok sound · original sound - tiktoks_older_brother

Why it worked

The video uses relatable humor about the perceived 'annoyance' and expense of modern parenting and summer camps, tapping into a common sentiment among millennials and parents.

Summary

The video humorously depicts the summer camp industry's response to millennials having children. It suggests that instead of making camp more seamless or cheaper, the industry has made it more expensive and annoying, while also proposing strategies like extended camp durations and early sign-up discounts.

Structure

1Millennial parents' kids are going to camp.
2The industry made camp more expensive and annoying.
3Proposing a 7-week camp instead of 8, blaming COVID.
4Suggesting charging $9,000 for camp.
5Sending emails for next summer's camp right after the current one ends.
6Offering a 3% discount for early sign-ups.

On-screen text

Summer camp industry when millennials started having kids

Original caption

My kid is having a great time though #kids #camp #millennial

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Transcript

Hey, so looks like the millennial parents, their kids are to camp. Yeah, I noticed that. How can we make the whole experience more seamless? Seamless? Maybe a little cheaper? No, more annoying, more expensive. They could handle it. Yeah, they can. I mean, kids got to do something, right? We'll start with forms. Have them of forms, one after the other. Then we'll cut camp like a week. Seven weeks instead of eight. Blame it on COVID. Love blaming things on COVID, huh? What else you got? Hmm. How much is a semester of college nowadays? Well, I don't Between 35,000 and 60,000. Alright, so seven weeks. Yeah, I think we could charge like $9,000. Yeah, and then as soon as camp ends, email, maybe within a week, maybe after Labor Day, to try and get them to sign up for camp again the following summer. Give them like 3% off. That's a great thinking about camper next year. Right when school starts. Got them right where we