It's like the best crossover between Kudos and a chewy granola bar

@smallersam_pcos

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SoundTikTok sound · original sound - smallersam_pcos

Promoted product

Kudos Protein Bars

Why it worked

The video taps into the popular trend of recreating nostalgic snacks with a healthier, protein-focused twist. The visual appeal of the finished product, combined with the clear, step-by-step instructions and the use of recognizable, desirable ingredients like M&M's, makes it highly shareable and engaging.

Summary

The creator demonstrates how to make homemade protein bars inspired by Kudos bars. The recipe involves blending cottage cheese and PB2 powder, then mixing in protein powder, milk, rice crisp cereal, and oats before baking and topping with melted chocolate and M&M's.

Structure

1Showcase finished product
2Introduce recipe and inspiration
3Combine wet ingredients
4Add dry ingredients
5Melt chocolate and add topping

Original caption

Kudos Protein Bars (235 cals + 18g protein/ each) inspo: @MaKayla | Food + Fitness💪🏼🍕 This recipe makes 8 protein bars: -220g low fat Good Culture cottage cheese -104g PB2 powder -2 tbsp FairLife Milk -2 packets CSE chocolate brownie batter protein powder @Clean Simple Eats -1/2c Lily’s low sugar chocolate chips -1/2tbsp coconut oil -1/2c Kodiak protein oats -optional; 1-2 tbsp mini M&M’s To make 8 bars, after the chocolate has hardened, cut once down the center lengthwise, and then 3 times widthwise (creating four rows of two). #protein #dessert #chocolate #peanutbutter #CSEPartner

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Product placement

Good Culture cottage cheese (acts: used as an ingredient in a recipe, its texture and properties are key to the final product; removing it would change the recipe and result) PB2 powder (acts: used as an ingredient in a recipe, its flavor and protein content are key to the final product; removing it would change the recipe and result) FairLife Milk (acts: used as an ingredient in a recipe, its liquid properties are key to the final product; removing it would change the recipe and result) Clean Simple Eats Chocolate Brownie Batter Protein Powder (acts: used as an ingredient in a recipe, its flavor and protein content are key to the final product; removing it would change the recipe and result) Lily's low sugar chocolate chips (acts: used as an ingredient and topping in a recipe, its flavor and texture are key to the final product; removing it would change the recipe and result) Kodiak Protein Oats (acts: used as an ingredient in a recipe, its texture and protein content are key to the final product; removing it would change the recipe and result) M&M's Minis (acts: used as a topping in a recipe, its flavor and texture are key to the final product; removing it would change the recipe and result)

On-screen text

Kudos Protein Bars (235 cals + 18g protein)

Transcript

It's like the best crossover between Kudos and a chewy granola bar. Let me show you how to make them. Totally inspired by @MaKayla | Food + Fitness💪🏼🍕. This recipe makes 8 protein bars: -220g low fat Good Culture cottage cheese -104g PB2 powder -2 tbsp FairLife Milk -2 packets CSE chocolate brownie batter protein powder @Clean Simple Eats -1/2c Lily’s low sugar chocolate chips -1/2tbsp coconut oil -1/2c Kodiak protein oats -optional; 1-2 tbsp mini M&M’s Just blend that until your cottage cheese is smooth. It's gonna be super thick like this, that's what you want. Now I'm adding two packets of Clean Simple Eats chocolate brownie batter protein powder, no sugar alcohol or artificial ingredients. Two tablespoons of FairLife milk. I'm using ultra filtered rice crisp cereal. Half a cup of Kodiak protein oats. Now we're gonna spread this in an even layer in a non-stick bread pan. This is half a cup of low sugar chocolate chips with 1.5 tablespoons of coconut oil. And we're gonna microwave that in 30-second intervals until it is melted. I like to top mine with 1-2 tablespoons of mini M&M's.