It's like the best crossover between Kudos and a chewy granola bar

@smallersam_pcos

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Kudos Protein Bars

Why it worked

The video taps into the popular trend of recreating nostalgic snacks with a healthier, protein-focused twist. The visual appeal of the finished product, combined with the clear, step-by-step instructions and the use of recognizable, desirable ingredients like M&M's, makes it highly shareable and engaging.

Summary

The creator demonstrates how to make homemade protein bars inspired by Kudos bars. The recipe involves blending cottage cheese and PB2 powder, then mixing in protein powder, milk, rice crisp cereal, and oats before baking and topping with melted chocolate and M&M's.

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Transcript, structure and on-screen text

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Original caption

Kudos Protein Bars (235 cals + 18g protein/ each) inspo: @MaKayla | Food + Fitness💪🏼🍕 This recipe makes 8 protein bars: -220g low fat Good Culture cottage cheese -104g PB2 powder -2 tbsp FairLife Milk -2 packets CSE chocolate brownie batter protein powder @Clean Simple Eats -1/2c Lily’s low sugar chocolate chips -1/2tbsp coconut oil -1/2c Kodiak protein oats -optional; 1-2 tbsp mini M&M’s To make 8 bars, after the chocolate has hardened, cut once down the center lengthwise, and then 3 times widthwise (creating four rows of two). #protein #dessert #chocolate #peanutbutter #CSEPartner