I didn't do my makeup today but I purposefully forgot my favorite step which is of course blush

@avaminaa

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SoundTikTok sound · original sound - avaminaa

Promoted product

Armani Beauty Dolci Blushes

2 videos2 creators

Why it worked

The video effectively uses a 'native mention' strategy by showcasing a popular beauty product within a relatable makeup routine. The creator's genuine enthusiasm and the product's appealing aesthetics (cute packaging, blendable colors) likely resonated with viewers, driving engagement.

Summary

The creator showcases several shades of Armani Beauty Dolci blushes, demonstrating their application and blendability. She highlights the product's cute packaging and versatile colors, ultimately applying the 'cinnamon' shade to her cheeks, nose, chin, and forehead.

Structure

1Introduction and skipping blush
2Introducing Armani Dolci blushes
3Swatching and describing shades
4Applying 'cinnamon' shade

Original caption

my new blush obsession @Armani beauty dolci blushes @sephora #armanibeautypartner #makeup #armanidolci #armanibeauties

More from @avaminaa

Product placement

Armani Beauty Dolci blushes: These are cream-to-powder blushes that are applied to the cheeks. They are described as cute, colorful, and pocket-sized. They ACT as makeup. Removing them would change the video's content. Sephora: This is a retailer where the blushes are sold. It merely APPEARS as a mention in the caption. Removing it would not change what happens in the video.

On-screen text

Armani Beauty Partner

Transcript

I didn't do my makeup today but I purposefully forgot my favorite step which is of course blush. I'm gonna be using the new Armani Dolci blushes. They are the cutest, most colorful, pocket-sized blushes. And they're my new obsession. First, we're gonna do a little swatch test of all of them. I'm first going in with caramel. It's such a good bronzer shade. Next is my favorite, Rose. Next is Apricot, the most gorgeous orange color, perfect for summer. Last but not least, this is a color mauve. I'm gonna go in with the color cinnamon. I've been loving and really reaching for these like burnt terracotta almost sunburnt color. It's really easy to use and blend out. And now I'm gonna go in with the color Rose, really on the apples of my cheeks to brighten it up a little bit. And I'm gonna bring this one to my nose, chin and forehead as well to tie it all together. As I blend out, you could really see that cream to powder formula. Like I said, blushes my favorite step in my makeup routine, which means I know a good blush when I see one. These are really so amazing. One of my new favorites. And I'm gonna go in with the color cinnamon. I've been loving and really reaching for these like burnt terracotta almost sunburnt color. It's really easy to use and blend out. And now I'm gonna go in with the color Rose, really on the apples of my cheeks to brighten it up a little bit. And I'm gonna bring this one to my nose, chin and forehead as well to tie it all together. As I blend out, you could really see that cream to powder formula. Like I said, blushes my favorite step in my makeup routine, which means I know a good blush when I see one. These are really so amazing. One of my new favorites.