Why it worked
The video uses high-status social proof by filming in Times Square in front of a massive billboard, which instantly establishes the creator's authority and success in the ecommerce space.
Summary
The creator stands in Times Square in front of a massive billboard featuring his own face and the AutoDS logo. He highlights his success as an ecommerce expert to build authority while showcasing his high revenue figures on his phone.
Structure
- 1Creator stands in Times Square
- 2Points to a massive billboard of himself
- 3Shows high revenue figures on his phone
- 4Asserts his success as an ecommerce expert
Product placement
AutoDS is prominently displayed on the billboard behind the creator and mentioned as the platform associated with his success.
On-screen text
Jihun Park
Ecommerce expert • Entrepreneur • Content creator
+200K FOLLOWERS
AUTO DS
4.8 (26,409 reviews) Trustpilot
Nasdaq
Daily revenue (captured)
$951,223.72
Daily orders
4,915