The video leverages a popular trend of showcasing "outfit of the day" or "what I'm wearing" content, combined with a visually appealing product and a clear, albeit subtle, call to action to drive engagement and potential sales.
Summary
The creator is showcasing an activewear set from the brand SET active, highlighting its vibrant colors and how well it complements a tan. She encourages viewers to DM her for the link to purchase the set.
Structure
1Showcasing SET active set
2Dancing and posing
3Walking up stairs
4Posing again
5
Original caption
DM me for the link to this set:)) obsessed. So vibrant and perfect with a tan🩵💚💛 #setactive #gonebananas #activewear #setactivehaul #workoutset @Jess @setactive @Lindsey Carter
More from @toriheiserman5
More breakout videos from this creator.
Encouraging DMs for link
Product placement
SET active: This is an activewear brand. The creator is wearing a matching set from this brand and is showing it off. The brand name appears on screen and is mentioned in the caption. Removing it would change what happens in the video.
Call to action
DM me for the link :)
On-screen text
I can't stop wearing SET
DM me for the link :)
Transcript
Last night, you were just another someone
But now you're heading back to where you come from