Why it worked
The video likely performed well due to its relatable "outfit of the day" format, appealing to viewers interested in fashion and styling. The use of popular brands and clear on-screen text makes it easily digestible and shareable within fashion communities.
Product placement
Dairy Boy (appears, creator says it's on her sweatshirt, removing it would not change what happens in the video)
vestique (appears, creator says it's her skirt, removing it would not change what happens in the video)
Golden Goose (appears, creator says it's her shoes, removing it would not change what happens in the video)
Ray-Ban (appears, creator says it's her glasses, removing it would not change what happens in the video)
Brandy Melville (appears, creator says it's her belt, removing it would not change what happens in the video)
setactive (appears, creator mentions a sale for it, removing it would not change what happens in the video)