IT'S JUST NOT THAT SERIOUS

@adorbsabbyxx

598.7K followers · usually 146.3K views a post

Views

1.3M

Likes

280.7K

Comments

2.0K

Shares

42.3K

SoundTikTok sound · original sound - filmoraedxits

Promoted product

Jaded London

Why it worked

The video likely worked due to the relatable and humorous slogans on the t-shirts, combined with the aesthetically pleasing matching outfits and accessories, appealing to a fashion-conscious audience on TikTok.

Summary

The video showcases two matching outfits, one pink and one teal, each featuring a graphic t-shirt and sweatpants. The pink outfit has a t-shirt that says "IT'S JUST NOT THAT SERIOUS" and pink sweatpants with "Jaded" embroidered on them. The teal outfit has a t-shirt that says "MY FACE IS NOT AVAILABLE TODAY" and teal sweatpants. Accessories like necklaces, bracelets, and perfume are also displayed with each outfit.

Structure

1Introduction of two matching outfits
2Close-up on pink outfit with "IT'S JUST NOT THAT SERIOUS" t-shirt
3Close-up on teal outfit with "MY FACE IS NOT AVAILABLE TODAY" t-shirt
4Display of accessories with each outfit
5Final shot of both outfits side-by-side

Product placement

Chanel handbag: it APPEARS, and removing it would not change what happens in the video. YSL perfume: it APPEARS, and removing it would not change what happens in the video. Dior perfume: it APPEARS, and removing it would not change what happens in the video. Jaded London sweatpants: it ACTS, as the brand name is visible on the product, and removing it would change what happens in the video by obscuring the brand.