NEXT PARKE SUMMER FRIDAY

@raveypavey

18.9K followers · usually 1.1K views a post

Views

72.1K

Likes

7.9K

Comments

43

Shares

475

SoundTikTok sound · Pink

Promoted product

Parke

Parke by Chelsea Parke. Wardrobe essentials designed by Chelsea Parke. Inspired by timeless classics and built for modern everyday life, Parke blends comfort, quality, and effortless style.

33 videos14 creators

Why it worked

The video leverages the creator's personal style and enthusiasm for the 'pink girlie' aesthetic, combined with a clear announcement of a new product drop, to create anticipation and drive interest.

Summary

The creator showcases a pink tracksuit from the brand Parke, highlighting how much she loves wearing it. She announces that a new collection, "Summer Friday," will be available next Friday at 10 am EST.

Structure

1Introduction of Parke brand and summer collection announcement
2Creator expresses love for the pink track pants
3Creator sings about liking other colors but looking good in pink
4

Original caption

As a certified pink girlie, it’s a need @chelsea parke @Parke 🩷🩷🩷 next Friday at 10am est!!! #summerfriday #parke #trackpant #pinkgirlie #greenscreen

More from @raveypavey

Product placement

Parke (brand): ACTS - appears on a sweatshirt and on-screen text, and is mentioned in the caption. Removing it would change what happens in the video. Chelsea Parke (person): APPEARS - tagged in the caption. Removing it would not change what happens in the video.