Hello readers!

@obamafoundation

280.6K followers · usually 10.9K views a post

Views

114.8K

Likes

21.3K

Comments

496

Shares

1.1K

Selling · Other Product

Obama Presidential Centerseen in 4 videos →obama.org ↗

Why it worked

The video leverages the star power of Barack Obama and the inherent shareability of book recommendations. The "summer reading list" format is relatable and aspirational, encouraging engagement through shared interest in literature and the Obama Presidential Center.

Summary

Barack Obama shares his summer reading list and invites viewers to visit the Obama Presidential Center in Chicago to read them. Several people then share their reactions to the books on the list.

Structure

1Obama introduces his summer reading list and invites viewers to the Obama Presidential Center.
2Viewers are shown browsing and selecting books from the list at the Chicago Public Library.
3Each person shares their thoughts on a specific book from the list.
4The video concludes with a shot of the Obama Presidential Center logo.

Product placement

The Obama Presidential Center is the subject of the video, with its name and logo displayed. Several books are shown and discussed as part of the center's summer reading list.

Original caption

President Barack Obama’s summer reading list is here 📚 This year, President Obama is inviting all of you to come read these picks at the Obama Presidential Center, and we invited a few book lovers to share their first reactions. What are you reading first?

More from @obamafoundation

Their other posts in the index, biggest breakout first.

Call to action

Come check out my summer reading list in the Chicago Public Library, grab a real page turner and pick a shady spot to read. You can tell them I sent you.

On-screen text

Hello, readers! When we were designing the Obama Presidential Center, we dreamed about people hanging out on our campus with a great book. So here's my invitation to you: Come check out my summer reading list in the Chicago Public Library, grab a real page turner, and pick a shady spot to read. You can tell them I sent you. This one. Elizabeth Strout. Ann Patchett, my girl. Okay, I love Kin! This is one of my favorite books of the year. The family dynamic was off the chain. I'm actually really excited for this one. I feel like this will make my brain grow bigger. I am so excited to read this one. I just love everything he writes. I know we're not supposed to judge books by their covers, but this is stunning. And this is a signed first edition? I might just take this one. Okay, this is a great selection. Wow, Obama outdid himself with this list. OBAMA PRESIDENTIAL CENTER

Transcript

Hello readers. When we were designing the Obama presidential center, we dreamed about people hanging out on our campus with a great book. So here's my invitation to you. Come check out my summer reading list in the Chicago Public Library, grab a real page turner and pick a shade spot to read. You can tell them, I sent you. Okay. I'm. This one. Elizabeth St. obviously. Oh, and Pat, my girl. Hey, I love This is one of my favorite books of the year. The family dynamic was off the chain. I'm actually really excited for this one. I feel like this will make my brain grow bigger. I am so excited to read this one. Just love everything you write. I know we're not supposed to judge books by their covers but this is. And this is a sign first edition. I might just take this one. Okay, this is a great selection. Wow, out date himself with this list. I.