What's your favorite book in

@obamafoundation

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Why it worked

The video leverages the immense popularity and relatability of Barack and Michelle Obama to create engaging content around a universally appreciated topic: books. The personal anecdotes and lighthearted interaction make the content shareable and appealing.

Summary

Barack and Michelle Obama share their favorite books. Michelle names "Becoming" and Barack names "Song of Solomon" by Toni Morrison.

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Transcript, structure and on-screen text

4 beats, a 21-word transcript and 7 lines of on-screen text — the parts you need to write your own version.

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Original caption

Happy National Book Lovers Day! Song of Solomon by Toni Morrison is one of Barack and Michelle's favorite books— though he recently caught her by surprise sharing his new favorite book at the Chicago Public Library branch at the Obama Presidential Center. 🫶🏾 What is a book that you love to read?