I love this. I love my 60th birthday book.

@obamafoundation

299.4K followers · usually 8.9K views a post

Views

118.1K

Likes

13.4K

Comments

591

Shares

249

SoundTikTok sound · original sound - obamafoundation

Why it worked

The video leverages the personal connection and relatability of a public figure sharing a genuine moment of gratitude and humor, making it highly engaging for a broad audience.

Summary

Barack Obama receives a birthday book and expresses his gratitude to the attendees. He humorously compares the event to a large wedding, acknowledging the difficulty of connecting with everyone.

Structure

1Receiving a birthday book
2Expressing gratitude and love
3Comparing the event to a large wedding
4Acknowledging the difficulty of seeing everyone
5Wishing well to the audience

On-screen text

I love this. I love my 60th birthday book. And to have now the 65 birthday book. I cannot wait to read it. Thank you guys. I love you. I sorry I didn't get a chance to see everybody because it was basically like having a 10,000 person wedding. Those of you who are married, you know what I'm talking about. Everybody else is having fun and all you're doing is taking pictures and shaking hands. Alright, hope everybody's doing good. Love you.

Transcript

Original caption

Happy 65th birthday from so many of us who have been part of your journey, and who were thrilled to celebrate our legacy and vision at the opening of the Obama Presidential Center.

More from @obamafoundation

More breakout videos from this creator.

I love this. I love my 60th birthday book. And to have now the 65 birthday book. I cannot wait to read it. Thank you guys. I love you. I sorry I didn't get a chance to see everybody because it was basically like having a 10,000 person wedding. Those of you who are married, you know what I'm talking about. Everybody else is having fun and all you're doing is taking pictures and shaking hands. Alright, hope everybody's doing good. Love you.