Why it worked
The video leverages a popular and recognizable treat (Ferrero Rocher) to create a novel and appealing coffee recipe. The visual appeal of the drink being made, combined with the familiar chocolate, likely drove engagement and shares.
Summary
The video shows how to make a Ferrero Rocher iced latte. It begins by placing Ferrero Rocher chocolates into a glass and crushing them with a muddler. Milk and then ice are added, followed by espresso, and finally, more milk is poured on top to create a foamy layer.