Hook

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Their other posts in the index, biggest breakout first.
But why aren't more people doing this? If you want more people seeing your content, you need to start using every part of this app. And I'm not even talking about making more videos. I'm talking about one extra step. After you post, before you close the app, take that video and add it to your story, and then that's it. The problem is that most people try stories three, four, five times. They get a handful of views, and then they decide that it doesn't work. But that's not how momentum works, okay? You have to be consistent with your stories, just like you have to be consistent when you're posting to your feed. Momentum is what gets more people seeing your content. Stories are just another way to keep that momentum going and bring people back to your profile. I've been doing this consistently for a while now, and I'm telling you that it matters more than what people think. I've even had videos get a second wave of attention after sharing it to my story. Not every time, but often enough that it's become a part of my posting routine. So if you're posting and skipping your story, start adding it every time you post. You could be leaving extra reach on the table. I'll see you guys on the next one.