(She doesn't know it yet, but she is going to find two wishlist hydrangeas while browsing)

@twinmomgardener

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Promoted product

Oakleaf Hydrangea 'Snowcicle'

Why it worked

The creator shares a personal anecdote about her need for plants to maintain her well-being, making her shopping trip relatable. She then excitedly discovers two specific wishlist plants, creating a sense of shared discovery and aspiration for the viewer.

Summary

The creator visits a plant store and browses the clearance racks, finding two hydrangeas she wants for her garden. She shows off an Oakleaf Hydrangea 'Snowcicle' and a Gardenia 'Pillow Talk', ultimately deciding to purchase both.

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Transcript, structure and on-screen text

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Original caption

It had been a while since I had browsed the clearance racks and one of my favorite plant stores. This time of year, I feel like it’s always a gamble of “is this store going to have ordered anything new? Or are they just winding down inventory for the year?” And oh my goodness, my second stop did not disappoint! Links to both plants in my bio! #hydrangeas #newplants #oakleafhydrangea