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152Talking HeadDirect Question hookLifestyle
Hook
why do people go on a family holiday...
@maisie_crompton
367.1K followers · usually 77.0K views a post
Views
11.6M
Likes
31.1K
Comments
103
Shares
315
Promoted product
TUI BLUE
Find out what sets different TUI-designed hotels apart with this interactive experience.
Why it worked
The video effectively addresses a common parental concern about leaving children in Kids Clubs by showcasing the safety, professionalism, and fun aspects of TUI's offering. It uses a personal narrative and relatable apprehension to build trust, making the endorsement feel authentic and valuable to other parents considering a family holiday.
Summary
The creator shares their positive experience with TUI's Kids Club, highlighting its benefits for both children and parents. They explain how the professionally run and qualified staff made them feel comfortable leaving their child, allowing the parents to enjoy relaxing meals and time to themselves while the child had fun with various activities.
Structure
- 1Introduction to the question of family holidays and Kids Club
- 2Personal apprehension and then positive experience with TUI Kids Club
- 3Details on staff qualifications and safety measures
- 4
Original caption
AD Let’s talk about Kids Club on a @TUI UK & Ireland family holiday… Honestly I get the apprehension because I was the exact same!!! But knowing the staff are qualified to the same uk standard, DBS checked, first aid and SEN trained made me feel comfortable and happy to leave her for 2 hours in the kids club! And they always have your details/where you’ll be during the time your child is there so if they did want or need to be picked up. They can be! Also helps that at TUI BLUE you can do stay & play sessions before so that you can meet the staff working in the kids club and see how your child is in the setting 💞💞💞 #familyholiday #kidsclub
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