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21.9Talking HeadHow-To hook
Hook
Start Monetizing
@launch.automation
5.4K followers · usually 484 views a post
Views
10.4K
Likes
1.9K
Comments
5
Shares
3
Why it worked
The video uses a high-contrast, absurd visual hook to stop the scroll, then immediately pivots to a relatable professional pain point for the target audience (insurance agents).
Summary
A couple in a submarine skit discuss the problem of insurance leads dying in DMs. They conclude that a professional website is necessary to convert those leads, which is the service offered by the creator.
Structure
- 1Humorous visual hook with a submarine
- 2Identify the pain point of losing insurance leads in DMs
- 3Explain the necessity of a professional website
- 4Direct the viewer to the bio for the solution
Product placement
Launch Automation is the solution being sold to insurance agents to build websites.
Call to action
In my bio.
On-screen text
Start Monetizing
A giant octopus is trying to crush the submarine.
I'm more worried about wasting good insurance leads.
All your conversations are just ending in your DMs.
What's wrong with that?
Every social media conversation should lead somewhere that builds trust, answers questions, and books appointments.
That's what your insurance website is for.
Makes sense, but where do I get that?
In my bio.
Original caption
Replying to comments and DMs is only half the job.
Every conversation should have a destination.
Your website answers questions, builds trust, and gives prospects an easy way to request a quote or book an appointment.
Don't just start conversations.
Finish them.
Professional insurance websites.
Starting at just $33/month.
www.LaunchAutomation.ai/websites
#insurancewebsite #insuranceagent #socialmediamarketing #leadgeneration #aicast
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