Hook
Basic Growth Plan — Basic TikTok Account Creation and Configuration
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If you're in the insurance space and you're trying to grow your business on social media, this is how you should structure every single video that you post. So there's three key parts that you have to have in every single video that's gonna convert people into leads. The first thing is a hook. You need to grab their attention in the first three to five seconds by saying something that's a pain point that's gonna grab their attention and they're gonna continue watching. Then you're gonna hop into immediately providing as much value as humanly possible on that pain point throughout the middle of your video. Skip the introduction, nobody cares about your name, nobody cares about the company you work for. Just focus on providing value on that pain point that you discussed in your hook. And then at the end of the video, for the last 10 seconds, you're gonna have a call to action where they can apply to receive your guide. You need to whether you're selling life insurance, Medicare, whatever, you need to have an enrollment guide or information guide that goes over all of your products, has your name, email address, phone number, calendar link, and they can apply for that after you provided all the value in the video. This is the exact structure that we use in every single video that we post and we're getting 700 leads for free through organic social media. And if you rewatch this video, you're gonna see we had a hook, then we provided so much value throughout the video of how we're getting 700 leads for free every single week. And here's where we're gonna do the call to action. So if you're in the insurance industry and you're looking to grow your organic social media and get free leads, DM me, I would love to help you and show you how to do it and click that follow button to stay up to date on always to grow your insurance business in 2024.