How I would collapse Uber as an e-hailing Competitor

@builtbyteejay

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Why it worked

The video taps into a common pain point for users of ride-sharing services: safety and trust. By highlighting a specific vulnerability in a dominant player like Uber and offering a clear, albeit hypothetical, solution, it creates intrigue and positions the creator's own venture as a viable alternative.

Summary

The creator outlines a strategy to compete with Uber by highlighting a security flaw where drivers might not match their account details, leading to potential safety issues. They propose launching a documentary and marketing campaign to position their own app as a safer, more reliable solution.

Structure

1Introduce the problem of Uber driver account mismatches.
2Explain the security risks associated with this issue.
3Propose a marketing strategy using a documentary and targeted ads.
4Position a new app as a solution focused on safety and reliability.
5Call for audience engagement and feedback.

Product placement

Original caption

Sometimes you have to think outside the box, if I had a rival e-hailing business then this is exactly what I would do to gain market share with my new product 🚗

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Call to action

Let me know how you would overcome this problem in the comments.

On-screen text

How I would collapse Uber as an e-hailing Competitor SO IF I UBER IN SOUTH AFRICA, THIS IS EXACTLY WHAT I WOULD DO. I WAS SCROLLING AND THIS REALLY INTERESTING POST CAME IT SAID THAT UBER DRIVERS IN SOUTH AFRICA RENT OUT THEIR ACCOUNTS. (I don't know this for fact, for Legal reasons this is alleged...) THIS IS FACT. UM, AND IT'S INCREDIBLY UNSAFE BECAUSE YOU COULD GET SOMEBODY ARRIVING AT YOUR HOUSE THAT ISN'T THE PERSON THAT THE APP SAYS IS ARRIVING AT YOUR HOUSE. PEOPLE ALSO TEND UBER LICENSES APPARENTLY. NEW ONE TO ME. UM, EXACTLY WHAT I WOULD DO TO COLLAPSE UBER IN SOUTH AFRICA IF I HAD A COMPETITIVE OR COMPETITOR E-HAILING BUSINESS. THAT SHOWS THE NUMBER OF TIMES THAT THE DRIVER DOES NOT MATCH THE ACCOUNT OF THE UBER THAT YOUR HOUSE A MASSIVE SECURITY ISSUE. LET YOUR CHILD, YOUR HUSBAND, YOUR THE CAR WITH A STRANGER EVEN THOUGH THE THEY'RE WITH SOMEBODY ELSE? I WOULDN'T AND I'M NOT GOING MYSLEF PERSONALLY. IT'S INCREDIBLY UNSAFE. SO I WOULD PUT OUT A DOCUMENTARY PUSH A LOT OF MONEY BEHIND CONTENT AND ADS IN AN ORGANIC MANNER THAT SHOWCASE THIS PROBLEM AND I WOULD POSITION MY APP AS A SOLUTION YOU CAN SAY THAT WE HAVE ER EXTENSIVE DRIVER VETTING IF SOMEBODY ARRIVES AND THEY AREN'T THEY ARE BANNED FROM THE PLATFORM HAVE EXAMPLES OF THIS I WOULD ALSO NOT COMPETE ON BECAUSE THAT'S NOT THE COMPETITION POINT THAT YOU'RE TRYING TO BEAT UBER ON BEAT THEM ON SAFETY AND RELIABILITY IS JUST A CONVERSATION IT'S NOTHING SERIOUS BUT THIS IS WHERE YOU HAVE TO START THINKING IN TECH TO LAUNCH A SOLUTION OR SCALE YOUR SOLUTION THINK ACROSS SALES MARKETING HOW YOU HOW YOU CAN OUT THERE IN THE MOST UNCONVENTIONAL WAYS BECAUSE THE CONVENTIONAL WORK THE SAME ANYMORE. ANYWAY, HOW YOU WOULD OVERCOME THIS PROBLEM IN THE COMMENTS FOUND THIS ANY ANY BIT INTERESTING AT ALL LEAVE A FOLLOW UNTIL NEXT TIME GOODBYE.

Transcript

SO IF I UBER IN SOUTH AFRICA, THIS IS EXACTLY WHAT I WOULD DO. I WAS SCROLLING AND THIS REALLY INTERESTING POST CAME IT SAID THAT UBER DRIVERS IN SOUTH AFRICA RENT OUT THEIR ACCOUNTS. (I don't know this for fact, for Legal reasons this is alleged...) THIS IS FACT. UM, AND IT'S INCREDIBLY UNSAFE BECAUSE YOU COULD GET SOMEBODY ARRIVING AT YOUR HOUSE THAT ISN'T THE PERSON THAT THE APP SAYS IS ARRIVING AT YOUR HOUSE. PEOPLE ALSO TEND UBER LICENSES APPARENTLY. NEW ONE TO ME. UM, EXACTLY WHAT I WOULD DO TO COLLAPSE UBER IN SOUTH AFRICA IF I HAD A COMPETITIVE OR COMPETITOR E-HAILING BUSINESS. THAT SHOWS THE NUMBER OF TIMES THAT THE DRIVER DOES NOT MATCH THE ACCOUNT OF THE UBER THAT YOUR HOUSE A MASSIVE SECURITY ISSUE. LET YOUR CHILD, YOUR HUSBAND, YOUR THE CAR WITH A STRANGER EVEN THOUGH THE THEY'RE WITH SOMEBODY ELSE? I WOULDN'T AND I'M NOT GOING MYSLEF PERSONALLY. IT'S INCREDIBLY UNSAFE. SO I WOULD PUT OUT A DOCUMENTARY PUSH A LOT OF MONEY BEHIND CONTENT AND ADS IN AN ORGANIC MANNER THAT SHOWCASE THIS PROBLEM AND I WOULD POSITION MY APP AS A SOLUTION YOU CAN SAY THAT WE HAVE ER EXTENSIVE DRIVER VETTING IF SOMEBODY ARRIVES AND THEY AREN'T THEY ARE BANNED FROM THE PLATFORM HAVE EXAMPLES OF THIS I WOULD ALSO NOT COMPETE ON BECAUSE THAT'S NOT THE COMPETITION POINT THAT YOU'RE TRYING TO BEAT UBER ON BEAT THEM ON SAFETY AND RELIABILITY IS JUST A CONVERSATION IT'S NOTHING SERIOUS BUT THIS IS WHERE YOU HAVE TO START THINKING IN TECH TO LAUNCH A SOLUTION OR SCALE YOUR SOLUTION THINK ACROSS SALES MARKETING HOW YOU HOW YOU CAN OUT THERE IN THE MOST UNCONVENTIONAL WAYS BECAUSE THE CONVENTIONAL WORK THE SAME ANYMORE. ANYWAY, HOW YOU WOULD OVERCOME THIS PROBLEM IN THE COMMENTS FOUND THIS ANY ANY BIT INTERESTING AT ALL LEAVE A FOLLOW UNTIL NEXT TIME GOODBYE.