WHAT I WOULD CHANGE AS AN E-HAILING FOUNDER

@builtbyteejay

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SoundTikTok sound · original sound - builtbyteejay

Promoted product

Bro

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Why it worked

The video works by offering a specific, actionable insight into product development and marketing strategy, framed through the lens of a founder's experience. The creator's suggestion to pivot messaging towards safety addresses a critical real-world concern, making the advice relatable and valuable.

Summary

The creator, founder of the e-hailing app Bro, discusses a change they would make to their platform's messaging. They believe shifting the focus from 'making travel fun' to 'making travel safe' would be more impactful, especially given safety concerns in South Africa.

Structure

1Introduction: Creator's role and the app Bro
2Praise for Bro's design and UX
3Identifying the core change: messaging
4Explaining the shift from 'fun' to 'safe'
5

Original caption

Sometimes adjusting your messaging is more impactful than writing more code.

More from @builtbyteejay

Product placement

Bro: an e-hailing app that aims to make travel fun and safe. It appears on screen and its interface is shown. Removing it would change the video. Bro is the subject.

Call to action

DM for help! If you want me to look at your product next, make sure you leave it in the comments. There's a form in my bio.

On-screen text

WHAT I WOULD CHANGE AS AN E-HAILING FOUNDER THE FOUNDER OF BRO AND I UBER IN SOUTH AFRICA, THIS IS THE WOULD MAKE TO MY PLATFORM. IT'S NOT EVEN I REALLY LIKE THE LOOK AND FEEL OF BRO. I LIKE THE PURPLE. I LIKE THE UX THE UI. I THINK IT'S ACTUALLY REALLY WELL DONE. HOWEVER, THE ONE WOULD CHANGE IS SIMPLY THE MESSAGING, MAKING TRAVEL FUN. I'VE PERSONALLY NEVER BEEN IN AN UBER AND THOUGHT THIS COULD DEFINITELY BE MORE FUN. HOWEVER, THERE'VE BEEN PLENTY OF TIMES WHERE I'VE THOUGHT THIS COULD DEFINITELY BE MORE SAFE. THE CHANGE I WOULD FOUNDER OF BRO IS CHANGING FROM MAKING TRAVEL FUN TO MAKING TRAVEL SAFE. SAFETY IS A VERY BIG ISSUE IN SOUTH AFRICA, ACROSS THE BOARD, E-HAILING. ADJUSTING YOUR MESSAGING WILL DO 100 TIMES MORE ADJUSTING YOUR PRODUCT. SO IF YOU PRODUCT NEXT, MAKE SURE YOU IF YOU WANNA THERE'S A FORM IN MY BIO. UNTIL NEXT TIME,

Transcript

If I was the founder of Bro and I Uber in South Africa, this is the would make to my platform. It's not even I really like the look and feel of Bro. I like the purple. I like the UX, the UI. I think it's actually really well done. However, the one would change is simply the messaging, making travel fun. I've personally never been in an Uber and thought this could definitely be more fun. However, there've been plenty of times where I've thought this could definitely be more safe. The change I would founder of Bro is changing from making travel fun to making travel safe. Safety is a very big issue in South Africa, across the board, e-hailing. Adjusting your messaging will do 100 times more adjusting your product. So if you product next, make sure you if you wanna, there's a form in my bio. Until next time,