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Brohttps://docs.google.com/forms/d/e/1FAIpQLSfjNb3Yc2lM5_10iO17k8rFlLRd8UKIdab3gXr_6DtDY0i2WQ/viewform ↗
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Hook
WHAT I WOULD CHANGE AS AN E-HAILING FOUNDER
@builtbyteejay
3.4K followers · usually 1.4K views a post
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6.8K
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Selling · SaaS › Other SaaS
Why it worked
The video works by offering a specific, actionable insight into product development and marketing strategy, framed through the lens of a founder's experience. The creator's suggestion to pivot messaging towards safety addresses a critical real-world concern, making the advice relatable and valuable.
Summary
The creator, founder of the e-hailing app Bro, discusses a change they would make to their platform's messaging. They believe shifting the focus from 'making travel fun' to 'making travel safe' would be more impactful, especially given safety concerns in South Africa.
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Transcript, structure and on-screen text
6 beats, a 153-word transcript and 52 lines of on-screen text — the parts you need to write your own version.
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Original caption
Sometimes adjusting your messaging is more impactful than writing more code.
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