If I'm doing my makeup I expect it to last all day

@dewydayswithash

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SoundTikTok sound · original sound - dewydayswithash

Promoted product

MCoBeauty All Dayer setting spray

Australia’s Leading Luxe For Less, Cruelty-Free Brand Creating On Trend Beauty Essentials. Making Impactful Beauty Affordable For All. Enjoy 15% Off Your First Purchase!

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Why it worked

The creator leverages nostalgia by comparing the product to a beloved, discontinued setting spray, creating an emotional connection and highlighting the new product as a worthy successor. The demonstration of the fine mist and claims of long wear provide tangible benefits to the viewer.

Summary

The creator reviews the MCoBeauty All Dayer Setting Spray, highlighting its fine mist, natural radiant finish, and 16-hour wear. She compares it to a popular discontinued setting spray and expresses her satisfaction with the product.

Structure

1Introduction and expectation of makeup longevity
2Introduction of MCoBeauty All Dayer Setting Spray
3Comparison to a past iconic setting spray

Original caption

gifted by MCoBeauty 🩷 An origional formula but an unoriginal price!! This iconic spray has a patented cooling technology, is transfer-proof, smudge-proof, and drama-proof, and retails at an affordable and accessible price! Available now online! Coming to a store near you soon 🩷 @MCoBeauty #mcobeauty #settingspray #alldayersettingspray #makeuptok #makeuphacks

More from @dewydayswithash

Product placement

MCoBeauty all dayer setting spray: ACTS - its interface is operated (sprayed on face), it generates a visible result (makeup setting, natural radiant finish, long wear), someone says what it does for them. Removing it would change what happens in the video. MCoBeauty: ACTS - it is the brand of the setting spray being demonstrated. Removing it would change what happens in the video.

On-screen text

gifted by MCoBeauty 🩷 An origional formula but an unoriginal price!! This iconic spray has a patented cooling technology, is transfer-proof, smudge-proof, and drama-proof, and retails at an affordable and accessible price! Available now online! Coming to a store near you soon 🩷 @MCoBeauty #mcobeauty #settingspray #alldayersettingspray #makeuptok #makeuphacks

Transcript

If I'm doing my makeup I expect it to last all day. MCoBeauty's new all dayer setting spray gives me just that. Now you might be thinking this is just a dupe but I fear this is the actual original Scandinavian setting spray formula. Back when Scandinavian and Urban Decay were partners they had one of the most iconic setting sprays on the market. Unfortunately when those two brands parted ways that setting spray kind of flopped. But MCoBeauty said no, we're gonna go to Scandinavian ourselves and give the people what they want. It has a super fine mister and it's gonna leave your skin with the most natural radiant finish and it's gonna provide you with up to 16 hours of makeup wear. MCoBeauty seriously knocked it out of the park with this one. I'm obsessed.

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