MCoBeauty what did

@abigailcanfieldd

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SoundTikTok sound · original sound - abigailcanfieldd

Promoted product

MCoBeauty All Dayer setting spray

Australia’s Leading Luxe For Less, Cruelty-Free Brand Creating On Trend Beauty Essentials. Making Impactful Beauty Affordable For All. Enjoy 15% Off Your First Purchase!

Why it worked

The video effectively combines a relatable "shocked" reaction with a clear demonstration of the product's benefits, emphasizing its affordability and performance, which are key drivers for the target audience.

Summary

The creator demonstrates the MCoBeauty All Dayer setting spray, highlighting its long-lasting, transfer-proof, and smudge-proof qualities. She expresses excitement about its affordability and cooling technology, concluding that it's a must-have product.

Structure

1Introduction and initial reaction to the product
2Revealing the product and its brand
3Demonstrating the spray and its immediate effect
4Discussing the product's claims (16-hour wear, transfer-proof)

Original caption

Ohhh I fear @mcobeauty us did their biggest one!!! All Dayer setting spray is that girl🤏🏼🤭 #mcobeautypartner #makeupreview #drugstoremakeup #mcobeauty #grwm

More from @abigailcanfieldd

Product placement

MCoBeauty All Dayer setting spray: ACTS - its interface is operated (sprayed on face), it generates a visible result (makeup setting), someone says what it does for them (locks makeup in place, lasts 16 hours, transfer-proof, smudge-proof, cools makeup). Removing it would change what happens in the video. MCoBeauty: APPEARS - it is the brand name on the product being demonstrated. Removing it would not change what happens in the video.

Call to action

add to cart

On-screen text

MCoBeauty what did you do.... 👁️👁️ MCoBeauty ALL DAYER!!!! MCoBeauty ALL DAYER!!!! The girl was too stunned TO SPEAK 😳

Transcript

Ohhh I fear @mcobeauty us did their biggest one!!! All Dayer setting spray is that girl🤏🏼🤭 #mcobeautypartner #makeupreview #drugstoremakeup #mcobeauty #grwm Don't let me down, I'm cold. Two days ago I got this setting spray in the mail. Don't know who it's from, don't know what setting spray it is. All I know is that I've really liked it. And then it hit me. Of course, it's MCo Beauty. MCo Beauty has just launched their All Dayer setting spray in collaboration with Skin Scandinavia. So this is this. This is the packaging. I'm obsessed. The smell of this, the 'all dayer' setting spray. I'm gonna try it with you guys for the first time. So this is actually the original formula from Scandinavia, but now it's so affordable. Look how gorgeous she is. Let's test it out. Are you kidding me? Wait, shut up. This mister. Oh my god. This has 16 hour hold, trust me. It makes sense because whenever I use this, my makeup looked better at the end of the day somehow. All dayer, get it? Locks makeup in place all day long, no melting, no smudging, no sliding. So this is actually the original formula from Scandinavia, but now it's so affordable. Are we kidding? Genius. The cooling technology in this actually helps lower the temperature of your makeup to help it stay put. This is also transfer-proof and smudge-proof. I think we need to do a transfer test. Here we go. 16 hour wear. Affordable. A good mister. Transfer-proof, smudge-proof. What more could you ask for? Add to cart.