OG beauty lovers know 🤫

@chelsearlarson

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SoundTikTok sound · original sound - chelsearlarson

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Promoted product

MCoBeauty All Dayer setting spray

Australia’s Leading Luxe For Less, Cruelty-Free Brand Creating On Trend Beauty Essentials. Making Impactful Beauty Affordable For All. Enjoy 15% Off Your First Purchase!

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Why it worked

The video taps into nostalgia by referencing a beloved, discontinued product (Skindinavia setting spray) and announces its revival under a new brand (MCoBeauty), creating immediate interest and a sense of urgency due to its previous sell-out.

Summary

The creator introduces the MCoBeauty All Dayer Setting Spray, a revival of the iconic Skindinavia setting spray, highlighting its fine mist, long-lasting wear, and transfer-proof qualities. She expresses her positive first impression of how it melds makeup without feeling tight or overly matte, noting its return to stock after a previous sell-out.

Structure

1Introduction of the product and its nostalgic connection
2Highlighting the partnership with Skindinavia
3

Original caption

A beauty throwback I wasn’t expecting 👀 @mcobeauty us All Dayer Setting Spray is officially here 💗 #mcobeautypartner #mcobeauty #affordablemakeup #settingspray #makeup

More from @chelsearlarson

Product placement

MCoBeauty All Dayer Setting Spray: ACTS - it is used to set makeup, and the creator describes its benefits. Removing it would change the video's focus. MCoBeauty: APPEARS - it is the brand name on the product. Removing it would not change what happens in the video.

On-screen text

OG beauty lovers know 🤫

Transcript

Wait if you were doing your makeup in 2016 you probably remember the Skindinavia setting spray. Well MCoBeauty just brought it back. This is the new MCoBeauty All Dayer setting spray. And they actually partnered directly with Skindinavia to bring back that iconic formula. It has this super fine cooling mist that feels so good on the skin. And it's supposed to lock in your makeup for up to 16 hours while still feeling lightweight and breathable. It's also transfer-proof, smudge-proof, sweat-proof and apparently drama-proof. Which honestly might be the most important one. First impression, I actually love the way this melted everything together without making my skin feel tight or overly matte. And it apparently already sold out once, but it's officially back in stock. So if you remember the OG Skindinavia days, trust me, you need to try this.