The video taps into the popular DIY and home renovation niche by showing a relatable process of upgrading a space on a budget. The creator's authentic shopping experience and the promise of a 'part two' create anticipation and engagement.
Summary
The creator goes to Walmart and Hobby Lobby to find materials for a DIY Roman shade project for their bathroom. They ultimately purchase fabric from Hobby Lobby to create the shades themselves.
Structure
1Planning a bathroom renovation with DIY Roman shades
2Shopping at Walmart for initial supplies
3Searching for suitable fabric at Hobby Lobby
4Purchasing fabric and getting it cut
Original caption
diy roman shades for our bathroom builder grade upgrade project !!! #buildergradeupgrade #diyromanshades #bathroomrenovation #diyhomedecor #ugccreator
More from @typicalmadij
More breakout videos from this creator.
5Beginning the DIY process of making the Roman shades
Product placement
Walmart: ACTS - a retail store where the creator shops for materials. Removing it would change the context of the shopping trip. Hobby Lobby: ACTS - a retail store where the creator shops for materials. Removing it would change the context of the shopping trip. Surebonder: APPEARS - a brand of glue sticks visible on a shelf. Removing it would not change what happens in the video. Mainstays: APPEARS - a brand of vinyl blinds visible on packaging. Removing it would not change what happens in the video.
On-screen text
or
bathroom
Walmart
DIY
shades
safety first
the
one
wider
standard
fabric
shower
definitely
there'd
here
none
really
me
so
love
not
enough
part two
soon !!
Transcript
or
bathroom
Walmart
DIY
shades
safety first
the
one
wider
standard
fabric
shower
definitely
there'd
here
none
really
me
so
love
not
enough
part two
soon !!