Still searching for a fabric store comparable to Joann's? Yeah, me too.

@miabmakes

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SoundTikTok sound · original sound - miabmakes

Promoted product

Hobby Lobby

16 videos14 creators

Why it worked

The video taps into a common frustration among crafters and DIY enthusiasts due to the closure of a popular store (Joann's), creating a relatable problem that the creator promises to solve through her "experiment."

Summary

The creator is starting a "science experiment" to find fabric store alternatives to the recently closed Joann's. She plans to shop at various fabric stores, both in-person and online, and share her findings on price, quality, and shopping experience. The first store she visits is Hobby Lobby.

Structure

1Introduction to the fabric store search
2Explaining the need for alternatives after Joann's closure
3Announcing the shopping experiment and criteria
4Visiting Hobby Lobby
5

Original caption

I came up with the idea for this “science experiment” earlier this week and I’m so excited to get started!! My number one most asked question is about fabric and I’ll admit, I’m still looking for better options myself. Well, now we’re doing it together because I’m sharing the whole process with you! I have a list of fabric shops started, but let me know what other stores I should try! Make sure you’re following to see my Hobby Lobby haul and hear my honest take on their fabric. @Hobby Lobby

More from @miabmakes

Product placement

Joann's: a fabric store that closed. Removing it would change what happens in the video. Hobby Lobby: a fabric store. Removing it would change what happens in the video.

Call to action

Let me know what other stores I should try! Make sure you’re following to see my Hobby Lobby haul and hear my honest take on their fabric.

On-screen text

someone why a Joann's closed makers are struggling out fabric why experiment to better shopping all fabric in online sharing you price shopping experience we struggling getting fabric up a tried probably and Hobby let's have know OK and OK and

Transcript

Still searching for a fabric store comparable to Joann's? Yeah, me too. Can someone please tell me why it's been well over a year now since Joann's has closed and makers of all kinds are still struggling out fabric? That's why I'm connecting an experiment to help us find better options. So I'm going to be shopping all different kinds of fabric stores, both in person and online, sharing the results with you based on price, quality, and overall shopping experience. So that we don't have to keep struggling with getting fabric. Okay, first up, we're doing a tried and true that you probably already know and that is Hobby Lobby. So let's have some fun and know what you know my thoughts. Okay, and do a haul. Okay, and

I got a comment recently that I share too much of my process. I sat with it and

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I just thought this was what everyone did 🤷🏻‍♀️🫣 tell me whether you wash you