august: a study in texture + layer

@cloth_and_paper

63.8K followers · usually 7.8K views a post

Views

62.5K

Likes

2.0K

Comments

7

Shares

42

SoundTikTok sound · Didn't Cha Know Smooth

Why it worked

The video likely resonated due to its aesthetic appeal and focus on sensory details, tapping into the popular 'studygram' and planner community's appreciation for visually pleasing and tactile content.

Summary

The video showcases a planner with various textured inserts and pages. It focuses on the aesthetic and tactile qualities of the planner's components, highlighting different textures and layers.

Structure

1Opening shot of a closed planner
2Planner opens to reveal textured inserts
3Close-up on different textured pages and dividers
4Hands interacting with the planner's components
5Final shot of the planner's interior details

On-screen text

august: a study in texture + layer

Original caption

Our August Intention Box launches on National Planner Day in just a couple of days! What is sticking out to you from this box? See you on our website on August 1st, and tune into Happy Hour Live today at 3 PM ET for a deep dive into the box. 🖤 . . . . . . intention box planner subscription box monthly planner box national planner day planner accessories planner community subscription box for planners new planner box planner inserts daily planner subscription #clothandpaper #clothandpapertrail