@cloth_and_paper — 7x breakout selling Cloth & Paper inserts

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2027 DATED INSERTS

@cloth_and_paper

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Promoted product

Cloth & Paper inserts

CLOTH & PAPER designs leather planners, minimal planner inserts, transparent sticky notes, planner stickers, and more for 2026-2027 calendar planning with a luxury aesthetic. Often voted the best stationery and pen subscriptions, we curate exclusive boxes each month that are highly revered in the planning community.

Why it worked

The post leverages user-generated content by asking a direct question about preferences, encouraging comments and engagement. It also visually showcases the product in detail, appealing to the target audience's interest in planner aesthetics and organization.

Summary

This photo post showcases various 2027 dated planner inserts from Cloth & Paper, highlighting different layouts like weekly time block, weekly horizontal, and weekly admin. The creator asks viewers which layout they prefer, encouraging engagement.

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Transcript, structure and on-screen text

3 beats and 13 lines of on-screen text — the parts you need to write your own version.

Original caption

In our recent live, where we walked through our 2027 Dated Inserts, many of you asked if we could share the demo pages for each insert. If you're new to Cloth & Paper inserts, you'll notice that many of our refills include demo pages to show one possible way to use the layout. They're meant to inspire you, not limit you. We intentionally design our inserts with a clean, minimal aesthetic so you can customize them to fit your own planning style. Which demo page did we miss that you'd like to see shared in our Stories? . . . 2027 Dated Inserts Planner Inserts Planner Refills Weekly Planner Layouts Daily Planner Layouts Minimal Planner Organization Intentional Planning Planner Community Luxury Stationery #clothandpaper #clothandpapertrail