I know, I know we were all obsessed with jelly sandals

@kenlyealtumofficial

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Selling · Other Product

Cushionaireseen in 3 videos →https://shopmy.us/kenlyealtumofficial ↗

Why it worked

The video taps into a current trend (jelly shoes) and offers a more affordable alternative to potentially more expensive brands, creating a sense of urgency due to viral popularity and limited stock.

Summary

The creator showcases jelly mules from the brand Cushionaire, highlighting their affordability, comfort, and trendy style. They mention that the shoes are already going viral and selling out quickly.

Structure

1Introduction to jelly mules for fall
2Highlighting Cushionaire as an affordable alternative
3Emphasizing comfort and style
4Mentioning viral status and limited availability

Product placement

The video features multiple styles of Cushionaire jelly shoes, with close-ups of the brand name on the sole. The creator is wearing and holding the shoes.

On-screen text

CUSHIONAIRE

Original caption

@Cushionaire #cushionaire #jellyshoes #jellysandals #jellymules #falloutfits

More from @kenlyealtumofficial

Their other posts in the index, biggest breakout first.

Transcript

I know, I know we were all obsessed with jelly sandals but now we have jelly mules for fall. And no, we're not spending hundreds on that other brand. Cushionaire really said let me give you what you want at an affordable price. And if you've never owned Cushionaire before, cushion is in the name. They're so comfortable. I've had zero issues with blisters. Just lightweight, cute, comfy and on trend. Sadly, they've already gone viral. Colors and sizes are already selling out. So you're gonna have to be quick. And if you've never owned Cushionaire before, cushion is in the name. They're so comfortable. I've had zero issues with blisters. Just lightweight, cute, comfy and on trend. Sadly, they've already gone viral. Colors and sizes are already selling out. So you're gonna have to be quick.