Why it worked
The video taps into the popular "night routine" trend with a festive "Christmas Edition" theme, making it relatable and seasonally relevant. The quick cuts and aesthetic presentation of various beauty products appeal to viewers interested in self-care and holiday content.
Summary
The video shows a "Christmas Edition" night routine. It begins with someone showering and washing their hair with Moroccanoil shampoo, followed by shaving and applying various skincare products like Farmacy moisturizer and serum, and ELF lip oil and gloss. The routine concludes with applying Dove body spray and styling hair.