Why it worked
The video taps into the popular 'night routine' trend with a seasonal 'fall edition' theme, making it relatable and visually appealing. The use of aesthetically pleasing products and the ASMR-like quality of the actions likely contributed to its engagement.
Summary
The video shows a fall-themed night routine, starting with showering and using various hair and body care products. It then transitions to skincare, applying lotion, and finally using perfume before bed.