Why it worked
The video taps into the popular 'night routine' trend with a seasonal 'fall edition' theme, making it relatable and visually appealing. The use of aesthetically pleasing products and the ASMR-like quality of the actions likely contributed to its engagement.
Summary
The video shows a fall-themed night routine, starting with showering and using various hair and body care products. It then transitions to skincare, applying lotion, and finally using perfume before bed.
Structure
- 1Showering and washing hair
- 2Using body wash and shaving
- 3Applying body lotion
- 4Skincare routine with pads and lip balm
- 5Applying perfume
- 6Getting ready for bed
Product placement
REDKEN Extreme Length Shampoo: shampoo for hair length. ACTS. Moroccanoil Hydrating Conditioner: conditioner for hair hydration. ACTS. Dial Antibacterial Hand Soap + Aloe Gold: hand soap that kills bacteria. ACTS. Ivory Deeply Moisturizing Body Wash: body wash for moisturizing. ACTS. Shea Better Whipped Body Lotion: body lotion for moisturizing. ACTS. Unknown brand of perfume: perfume. ACTS. Medicube Zero Pore Pad: skincare pads for pores. ACTS. Unknown brand of lip balm: lip balm. ACTS.