@starterstory — 4x breakout selling Follow Buddy

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INSTEAD OF CHASING VIEWS, HE RANKED #1 FOR BUYING KEYWORDS. NOW HIS SAAS MAKES $17K/MONTH

@starterstory

156.3K followers · usually 7.5K views a post

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32.2K

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318

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Promoted product

Follow Buddy

Why it worked

The post likely performed well because it presented a counter-intuitive and highly desirable business growth strategy (ranking #1 by buying keywords, not chasing views) with a concrete, impressive financial outcome ($17K/month) for a relatable product (Instagram unfollowers).

Summary

This post highlights how a SaaS product called Follow Buddy, which helps users identify Instagram unfollowers, generates $17K per month by focusing on YouTube search rather than viral trends. The creator, Ben, achieved this success without ad spend or chasing views, by offering a simple solution to a common user problem.

Structure

1Introduction to the strategy: buying keywords instead of chasing views.
2Highlighting the success of Follow Buddy: $17K/month revenue.
3Explaining the product's function: identifying Instagram unfollowers.
4Mentioning the creator's approach: no ads, no viral trends, focus on YouTube search.

Original caption

This guy makes $17K/month from an app that finds who unfollowed you on Instagram. Meet Ben. He spent $0 on ads. Never danced on TikTok. Never chased a viral trend. His whole business runs on one boring strategy: YouTube search. Follow Buddy has 82,000 users, 3,128 paying customers, and pulled $17,422 in the last 28 days. The yearly plan is $50. The product does one thing - you upload your Instagram data export, it shows you your unfollowers, no terms-of-service violations, no bans. The idea came from his old marketing agency days. People kept DMing him asking who unfollowed them. He made one video about a safe way to check & it hit 1M+ views and accidentally built a business for some random list-sorting tool. Four years later he finally built his own. His playbook is dead simple: 1. Map the customer’s awareness ladder with ChatGPT 2. Find the exact keywords they type into YouTube (he uses Keywords Everywhere) 3. Make the video - even a 20-minute Loom can rank #1 if there’s no competition 4. Stack bricks. Remake variations until you own the search results One of his videos - “Best Instagram Unfollower Tracker Apps” took 20 minutes to film. 25K views in 7 months. Ranks #1 for “unfollower app Instagram.” Drives sales every 48 hours. His advice: “You don’t even need to be creative. Just show up where the people already are.”