Overshot — find the TikToks breaking out, and what they're selling

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INSTEAD OF CHASING VIEWS, HE RANKED #1 FOR BUYING KEYWORDS. NOW HIS SAAS MAKES $17K/MONTH

@starterstory

154.8K followers · usually 5.9K views a post

Views

29.8K

Likes

297

Comments

Selling · SaaS › Other SaaS

Follow Buddy starterstory.com/tt ↗

Why it worked

The post likely performed well because it presented a counter-intuitive and highly desirable business growth strategy (ranking #1 by buying keywords, not chasing views) with a concrete, impressive financial outcome ($17K/month) for a relatable product (Instagram unfollowers).

Summary

This post highlights how a SaaS product called Follow Buddy, which helps users identify Instagram unfollowers, generates $17K per month by focusing on YouTube search rather than viral trends. The creator, Ben, achieved this success without ad spend or chasing views, by offering a simple solution to a common user problem.

Structure

1Introduction to the strategy: buying keywords instead of chasing views.
2Highlighting the success of Follow Buddy: $17K/month revenue.
3Explaining the product's function: identifying Instagram unfollowers.
4Mentioning the creator's approach: no ads, no viral trends, focus on YouTube search.
5Call to action or further information implied by the bio link.

Product placement

The video promotes a SaaS product called Follow Buddy, which is described as an app that finds who unfollowed you on Instagram. The revenue generated by this SaaS is highlighted.

Original caption

This guy makes $17K/month from an app that finds who unfollowed you on Instagram. Meet Ben. He spent $0 on ads. Never danced on TikTok. Never chased a viral trend. His whole business runs on one boring strategy: YouTube search. Follow Buddy has 82,000 users, 3,128 paying customers, and pulled $17,422 in the last 28 days. The yearly plan is $50. The product does one thing - you upload your Instagram data export, it shows you your unfollowers, no terms-of-service violations, no bans. The idea came from his old marketing agency days. People kept DMing him asking who unfollowed them. He made one video about a safe way to check & it hit 1M+ views and accidentally built a business for some random list-sorting tool. Four years later he finally built his own. His playbook is dead simple: 1. Map the customer’s awareness ladder with ChatGPT 2. Find the exact keywords they type into YouTube (he uses Keywords Everywhere) 3. Make the video - even a 20-minute Loom can rank #1 if there’s no competition 4. Stack bricks. Remake variations until you own the search results One of his videos - “Best Instagram Unfollower Tracker Apps” took 20 minutes to film. 25K views in 7 months. Ranks #1 for “unfollower app Instagram.” Drives sales every 48 hours. His advice: “You don’t even need to be creative. Just show up where the people already are.”