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15.8Talking HeadCuriosity Gap hookLifestyle
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It's coming back
@kylebeachy
362.5K followers · usually 37.0K views a post
Views
576.2K
Likes
69.3K
Comments
88
Shares
410
Why it worked
The video taps into a relatable narrative of loss and recovery, combined with the visual appeal of a unique, sparkly art project. The creator's personal connection to the project and the upcoming event create anticipation and engagement.
Summary
After losing her beloved 18-foot disco fish in a fire, the creator receives a new marlin as a gift, which she plans to transform into a new, pink disco fish. This project is timed perfectly for a local cheeseburger festival.
Structure
- 1Recounting the loss of the original disco fish due to a fire.
- 2Receiving a new marlin as a gift.
- 3Planning to recreate the disco fish with pink disco tiles.
- 4Highlighting the perfect timing due to an upcoming festival.
- 5Working on the new disco fish, experimenting with pink paint colors.
Product placement
Beachys (appears - it's the name of the creator's business, which is the subject of the video, but the business itself is not operated or shown to generate a result. Removing it would change the context of the video.)
On-screen text
It's coming back
Original caption
Ahhhhh it’s back.. #beachys #cafeowner #cheeseburgercaseville #casevillemichigan #discofish
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