The smallest details always make the biggest difference. 🤎

@athome.withstephanie

19.9K followers · usually 2.9K views a post

Views

108.3K

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691

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SoundTikTok sound · Wildflowers

Promoted product

Joss & Main

Joss & Main is an online retailer that sells home decor items, including seasonal and decorative pieces.

5 videos3 creators

Why it worked

The video taps into the popular trend of seasonal home decor, specifically fall styling, and leverages a well-known home goods retailer. The creator's aesthetic and the relatable question at the end encourage engagement.

Summary

The creator showcases a decorative pumpkin from Joss & Main, explaining how it perfectly completes her fall kitchen tray styling. She then asks viewers about their own fall decorating timelines.

Structure

1Introduction to fall decor styling
2Showcasing the pumpkin from Joss & Main
3Placing the pumpkin on the tray
4Final reveal of the styled tray

Original caption

The smallest details always make the biggest difference. 🤎 This pumpkin from @Joss & Main was exactly what my fall tray needed, and I love how it ties everything together without feeling overdone. Are you decorating for fall yet, or are you waiting a little longer? 🍂 #JossAndMain #FallDecor #FallHome #KitchenDecor #TrayStyling

More from @athome.withstephanie

Product placement

Joss & Main (online retailer) ACTS - it is the source of the pumpkin, and the creator states it had the piece. Removing it would change the narrative of where the item was purchased. @Joss & Main (social media handle) APPEARS - it is a tag, and removing it would not change what happens in the video.

Call to action

Are you decorating for fall yet, or are you waiting a little longer? 🍂

On-screen text

Save this for your next fall decorating day 🤎🍂

Transcript

The smallest details always make the biggest difference. 🤎 This pumpkin from @Joss & Main was exactly what my fall tray needed, and I love how it ties everything together without feeling overdone. Are you decorating for fall yet, or are you waiting a little longer? 🍂