the fall edit

@erikalimamcelhaney

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SoundTikTok sound · original sound - erikalimamcelhaney

Promoted product

Joss & Main

Joss & Main is an online retailer that sells home decor items, including seasonal and decorative pieces.

6 videos3 creators

Why it worked

The video taps into the seasonal trend of fall decorating, offering practical advice and visually appealing product showcases from a well-known home goods retailer, making it relatable and aspirational for viewers looking to refresh their own spaces.

Summary

The creator shares tips for decorating for fall, emphasizing that it's never too early to start. They showcase new home decor items from Joss & Main, highlighting their quality and how they add character to a space, and mention the convenience of free two-day delivery.

Structure

1Introduction and question about decorating for fall
2Shopping at Joss & Main for fall decor
3Showcasing pillows and an end table
4

Original caption

#ad hosting season is almost here, eeep! so I picked a few new pieces from @Joss & Main’s The Entertaining Shop to give my space a little refresh and get ready to host friends & family! a mix of layers, beautiful textures, and warm tones.. it’s giving ‘fall is hereeee’!! #JossandMainPartner #JossandMainEdit

More from @erikalimamcelhaney

Product placement

Joss & Main (ACTS - website is visited to purchase items, items are shown and discussed as being from this store. Removing it would change what happens in the video.)

On-screen text

the fall edit is it too early to decorate for fall? absolutely not! hosting season is right around the corner and I ran to Joss & Main to get my home ready for it I fell in love with these pillows they're so beautiful and the quality is so so good and I also got this gorgeous end table and to be honest fall is my favorite season to refresh a space you don't need a full makeover just a few new layers richer tones and character to make a real difference in a space one thing I love about Joss & Main is the quality you can really feel it in the materials and finishes not to mention the free two day delivery on thousands of styles I cannot wait to make my guests the best latte in my new coffee bar

Transcript

is it too early to decorate for fall? absolutely not! hosting season is right around the corner and I ran to Joss & Main to get my home ready for it. I fell in love with these pillows, they're so beautiful and the quality is so so good and I also got this gorgeous end table. and to be honest, fall is my favorite season to refresh a space. you don't need a full makeover, just a few new layers, richer tones and character to make a real difference in a space. one thing I love about Joss & Main is the quality. you can really feel it in the materials and finishes. not to mention the free two day delivery on thousands of styles. I cannot wait to make my guests the best latte in my new coffee bar.