Why it worked
The video taps into the popular 'girly' and 'pink aesthetic' trends on TikTok, using visually appealing products and a satisfying setup process. The use of a well-known beauty brand like LUSH also likely contributed to its appeal.
Summary
The creator sets up their vanity by pouring LUSH Sticky Dates dusting powder into a heart-shaped glass container. They then show heart-shaped powder puffs, implying they will be used with the powder.
Structure
- 1Setting up dusting powder
- 2Showing LUSH Sticky Dates powder
- 3Pouring powder into heart container
- 4Showing heart-shaped powder puffs
Product placement
LUSH Sticky Dates Dusting Powder: ACTS - it is poured into a container and used as a dusting powder. Removing it would change what happens in the video.
Miss Dior perfume: APPEARS - it is on the vanity in the background. Removing it would not change what happens in the video.
LUSH: ACTS - it is the brand name of the dusting powder. Removing it would change what happens in the video.