let's refill my dusting powder

@sincerelykyrah

38.5K followers · usually 3.0K views a post

Views

160.7K

Likes

17.4K

Comments

43

Shares

238

SoundTikTok sound · aint in LA by adéla

View velocity

+14.4K views over 4.1d · ~3.5K/day · 4 observations

Promoted product

LUSH dusting powder

Why it worked

The video uses a visually appealing "satisfying" refill process with a popular beauty product, appealing to a niche audience interested in body care and aesthetics. The "link in bio" CTA further drives traffic to the product.

Summary

The creator refills a decorative container with Lush dusting powder. The video shows the process of emptying the powder from its original container into the new one.

Structure

1Showcases Lush dusting powder container
2Opens decorative container
3Refills container with dusting powder
4Shows refilled container
5Waves goodbye

Product placement

LUSH (a brand that makes bath and body products) ACTS — its dusting powder is used to refill a container. Removing it would change what happens in the video.

Original caption

let’s refill my dusting powder 🍨🪽✨🤍🧸 (container and puff linked in my LTK in bio! 🔗) @LUSH #dustingpowder #bodycare #bodycareproducts #perfumetiktok #vanillagirl