Here's everything you need to know before starting a PDRN

@donatsuyang

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Promoted product

Medik8 EXO-PDRN PRISMATIC+

Inspired by polynucleotide treatments, Exo-PDRN Prismatic+ has been expertly designed to deliver a multi-dimensional approach to visible skin health, boosting the skin’s natural rejuvenation by +50%[1]. Rejuvenation isn’t about forcing change visibly in the skin. It’s about supporting the conditions that allow skin to function at its best. Powered by Vegan Prismatic PDRN, it delivers 2x better skin absorption and 60% deeper skin penetration than traditional PDRN[2], to support skin recovery. A highly concentrated Triple Exosome Complex, featuring up to 151 billion exosomes per bottle, facilitates skin resilience and reinforces the skin barrier. The result? Rejuvenated skin with visibly enhanced skin luminosity and resilience. Powerful when used daily and ideal alongside professional treatments.

Why it worked

The video effectively educates viewers on a specific skincare ingredient (PDRN) by explaining its benefits and the importance of formulation, while subtly integrating a specific product (Medik8's EXO-PDRN PRISMATIC+) as a superior solution. The creator's professional background as a derm PA lends credibility to the recommendation.

Summary

A dermatology physician assistant explains the importance of PDRN in skincare, highlighting that formulation matters for effective penetration. She specifically recommends Medik8's EXO-PDRN PRISMATIC+ serum for its stable structure that allows for better absorption and deeper penetration compared to traditional PDRN.

Structure

1Introduction to PDRN in skincare

Original caption

I love PDRN in skincare, but formulation really matters! That's why I love Medik8's, and it's vegan. @Medik8 #medik8partner #PDRN #skincare #antiaging #medik8

More from @donatsuyang

Product placement

Medik8 EXO-PDRN PRISMATIC+ (Acts: A skincare serum that is applied to the skin to improve collagen production and support the skin barrier. Removing it would change the video's topic and demonstration.)

Call to action

Let me know if you guys have any questions.

On-screen text

Medik8 EXO-PDRN PRISMATIC+ 30mle/1.0 floz

Transcript

Here's everything you need to know before starting a PDRN from a derm PA. Most commonly there's salmon PDRN but there are a few other forms as well. Salmon PDRN is excellent but it's mostly used for injection. It can actually be too large for your skin to absorb in skincare. For topical PDRN to actually work, it has to actually be able to penetrate the skin. Medik8 uses vegan prismatic PDRN, which is a specific type engineered with a specific stable structure that's actually able to penetrate the skin. Medik8's EXO-PDRN prismatic plus is engineered with a stable 3D structure that mimics an arrow and allows for best penetration of the skin. PDRN is important in your skincare routine because it boosts collagen production and supports the skin barrier. However, your PDRN is ineffective if it's just sitting on top of your skin. And that's really why formulation matters. Medik8's PDRN absorbs two times better and 60% deeper than a traditional PDRN. I've been using Medik8's PDRN for several months now and I am a huge fan. Let me know if you guys have any questions.