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Another detail that is worth exploring more here: Voesh has been around since 2013. Cyklar since 2023. It says something about how much faster brand equity builds than operational history does now…. A year of TikTok saturation can out-position a decade of spa distribution. Cyklar’s explosive growth had the entire beauty industry taking notes and following them closely. To be clear, these are just similarities that I think seem to be a bit uncanny, but I’d love to hear what you guys think?