Versed Skin was just sold. here's what I think happened

@sammicohentalks

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Promoted product

Versed Skin

Why it worked

The video taps into industry news and provides a behind-the-scenes analysis of a business acquisition, appealing to viewers interested in the beauty industry and business strategy. The creator's clear explanation and breakdown of complex financial information make it easily digestible and engaging.

Summary

The video discusses the recent sale of Versed Skin to Belle Brands, a platform backed by private equity firm Windsong Global. It details how Belle Brands, led by Teresa Lo (formerly of Amyris), has acquired several brands, including JVN Hair and Pipette, following Amyris's bankruptcy. The creator contrasts Versed's current position with its past financial performance and market standing, comparing it to other successful beauty brands.

Structure

1Versed Skin sold to Belle Brands
2Introduction of Belle Brands and Windsong Global
3Discussion of Amyris's bankruptcy and acquisition of JVN and Pipette
4Teresa Lo's role and Versed's current market position

Original caption

Versed just sold to Belle Brands💄. No price disclosed. What we do know is that historically, Windsong, who backs Belle Brands, hasn’t paid growth multiples. They bought JVN Hair for $1.25M out of Amyris’s bankruptcy. Pipette for $1.75M. Then KVD from LVMH’s incubator. Versed makes four. Let me know your thoughts about this deal!

More from @sammicohentalks

Product placement

Versed Skin (skincare brand, ACTS - it was sold, its sale is the subject of the video, removing the name would change the video) Belle Brands (company that bought Versed Skin, ACTS - it is the buyer in the transaction, removing the name would change the video) Windsong Global (private equity firm, ACTS - it backs Belle Brands and buys brands, removing the name would change the video) JVN Hair (haircare brand, ACTS - it was bought by Windsong for $1.25M out of bankruptcy, removing the name would change the video) Pipette (skincare brand, ACTS - it was bought by Windsong for $1.75M, removing the name would change the video) Amyris (biotech company, ACTS - it owned JVN Hair and Pipette and went through bankruptcy, removing the name would change the video) KVD (beauty brand, ACTS - it was bought from LVMH's incubator, removing the name would change the video) LVMH (company, APPEARS - its incubator was mentioned as the seller of KVD, removing the name would not change the video's core narrative but would remove a detail) Merit (beauty brand, ACTS - it did $200 million last year and Goldman is running a process to sell it, removing the name would change the video) Goldman (investment bank, ACTS - it is running a process to sell Merit, removing the name would change the video) CeraVe (skincare brand, ACTS - it went cult, removing the name would change the video) Elf Beauty (beauty brand, ACTS - it bought Naturium, removing the name would change the video) Naturium (beauty brand, ACTS - it was bought by Elf Beauty for $355 million, removing the name would change the video) Jonathan Van Ness (person, ACTS - his name is associated with JVN Hair, removing the name would change the video) Teresa Lo (person, ACTS - she is the president of Belle Brands and came from Amyris, removing the name would change the video)

Call to action

Let me know if you think this is how the deal went down or you have other opinions about it! so follow along for more

On-screen text

Versed Skin was just sold. here's what I think happened Versed just sold and nobody printed the price I'm going to tell you what I think first the buyer in the transaction is Belle Brands Belle is a platform Windsong Global and Windsong is a private equity firm that's been known and buy brands that need to be resuscitated for some reason and Belle Brands the buyer here got assembled out of the Amyris meltdown if you recall what happened to Amyris it was wild but essentially their own brands and burned cash like it grew on trees so they ended up going through their own bankruptcy and then Windsong bought JVN Hair by Jonathan Van Ness out of that bankruptcy for 1.25 million they also bought Pipette for 1.75 million Belle Brands Today is Teresa Lo who came from Amyris so she's the thread of why that went down and so now today Versed is the fourth they've acquired but Versed is far from distressed they're in over 6600 retail doors but it's also seven years venture backed the last reported revenue came in in 2023 and that was somewhere between 30 to 50 million there's also the white space that Versed invented got eaten CeraVe went cult elf Beauty bought Naturium for $355 million really clean beauty stopped being a differentiator around 2023 Power's other brand Merit did around $200 million last year with Goldman running a process to potentially sell that so really Versed is the quiet exit merit will be & let me know if you think this is how the deal went down or you have other opinions about it! this isn't a fire sale but it's also very likely they would have hoped for so I'm Sammi breaking down the news that you need to know and the hottest business lore so follow along for more

Transcript

Versed just sold and nobody printed the price. I'm going to tell you what I think. first the buyer in the transaction is Belle Brands. Belle is a platform Windsong Global and Windsong is a private equity firm that's been known and buy brands that need to be resuscitated for some reason. and Belle Brands the buyer here got assembled out of the Amyris meltdown. if you recall what happened to Amyris it was wild but essentially their own brands and burned cash like it grew on trees so they ended up going through their own bankruptcy. and then Windsong bought JVN Hair by Jonathan Van Ness out of that bankruptcy for 1.25 million. they also bought Pipette for 1.75 million. Belle Brands Today is Teresa Lo who came from Amyris so she's the thread of why that went down. and so now today Versed is the fourth they've acquired. but Versed is far from distressed. they're in over 6600 retail doors but it's also seven years venture backed. the last reported revenue came in in 2023 and that was somewhere between 30 to 50 million. there's also the white space that Versed invented got eaten. CeraVe went cult. Elf Beauty bought Naturium for $355 million. really clean beauty stopped being a differentiator around 2023. Power's other brand Merit did around $200 million last year with Goldman running a process to potentially sell that. so really Versed is the quiet exit. Merit will be & let me know if you think this is how the deal went down or you have other opinions about it! this isn't a fire sale but it's also very likely they would have hoped for. so I'm Sammi breaking down the news that you need to know and the hottest business lore. so follow along for more

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