KOREA'S NO. 1 CHICKEN

@thefoodieatty

12.6K followers · usually 4.4K views a post

Views

220.3K

Likes

11.3K

Comments

51

Shares

4.6K

SoundTikTok sound · Refreshing and light indie pop(1552207)

Promoted product

BHC Chicken

We are bhc Chicken, the leading chicken franchise in South Korea. This is the official website of bhc Chicken US

2 videos2 creators

Why it worked

The video leverages the popularity of Korean fried chicken and the novelty of a major Korean brand opening in the Philippines, creating excitement and FOMO (fear of missing out) among local food enthusiasts. The visually appealing presentation of the food and the influencer's positive reactions further enhance its shareability.

Summary

This video announces the grand opening of BHC Chicken, Korea's number one fried chicken chain, in Manila at SM North EDSA. It showcases various menu items, with a particular focus on the popular Bburinkle Chicken, and highlights the brand's success in Korea.

Structure

1Grand opening announcement in Manila
2Showcasing BHC Chicken's popularity and menu items
3Reviewing Bburinkle Chicken and Spicy Bburinkle
4

Original caption

BHC Chicken is finally in Manila!! 🇰🇷🍗 📌 Part 43 of 50 New Food Spots in 2026 I’m so glad we can finally enjoy their iconic Bburinkle Chicken without leaving the Philippines. 🤤 @BHC Chicken 📍BHC Chicken, SM North EDSA @smnorthedsa @SM Supermalls #BHCChicken #koreanfriedchicken #foodieph #foodtokph #manilaeats

More from @thefoodieatty

Product placement

BHC Chicken: Acts - it is a restaurant chain that sells fried chicken. Its interface (menu, food presentation) is shown, and its products are consumed and reviewed. Removing it would change the video's topic entirely. BHC Chicken Philippines: Appears - it is a specific branch of BHC Chicken. Removing it would not change the video's topic, but it would remove specific location information. SM North EDSA: Appears - it is a mall where BHC Chicken is located. Removing it would not change the video's topic, but it would remove specific location information. SM Supermalls: Appears - it is the parent company of SM North EDSA. Removing it would not change the video's topic, but it would remove specific location information.

On-screen text

KOREA'S NO. 1 CHICKEN is finally in MANILA BHC Chicken has opened its FIRST ever Philippine branch here at SM North Edsa and I was lucky enough to be among the first ones to try it with over 2,000 stores in Korea TASTY, CRISPY, JUICY! BHC Chicken has built a cult following BHC Chicken SIGNATURE Menu BOX OF Flavored Chicken and after trying it myself finally as a cheese lover the Bburinkle Chicken was easily my favorite it's really crispy and it's coated in BHC's signature cheesy savory slightly sweet seasoning that's seriously addictive if you like with a kick the Spicy Bburinkle definitely delivers it was certainly spicier than I expected I was also able to try the Matcha King glazed in a sweet soy garlic sauce that's rich sticky and packed with flavor without ordering the Bburinkle Cheese Balls they're crispy on the outside soft and chewy inside and it honestly reminded me with a gooey the tteokbokki and the chicken burger are both great if you're looking for something beyond fried chicken Now I get why BHC has become Korea's No. 1 if you've been wanting to see what made this brand a phenomenon in Korea you no longer need a plane ticket you can finally experience it right here in Manila at the ground level of SM North Edsa

Transcript

Korea's number one chicken is finally in Manila. BHC Chicken has opened its first ever Philippine branch here at SM North Edsa. And I was lucky enough to be among the first ones to try it. With over 2,000 stores in Korea, BHC Chicken has built a cult following. And after trying it myself, I finally understand why. As a cheese lover, the Bburinkle Chicken was easily my favorite. It's really crispy and it's coated in BHC's signature cheesy, savory, slightly sweet seasoning. That's seriously addictive. If you like your fried chicken with a kick, the Spicy Bburinkle definitely delivers. It was certainly spicier than I expected. I was also able to try the Matcha King, glazed in a sweet soy garlic sauce. That's rich, sticky, and packed with flavor. And don't leave without ordering the Bburinkle Cheese Balls. They're crispy on the outside, soft and chewy inside. And it honestly reminded me of mochi with a gooey, cheesy center. And the tteokbokki and the chicken burger are both great if you're looking for something beyond fried chicken. Now I get why BHC has become Korea's No. 1. If you've been wanting to see what made this brand a phenomenon in Korea, you no longer need a plane ticket. You can finally experience it right here in Manila at the ground level of SM North Edsa.