BATTER ON THIS

@mikethemunch

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SoundTikTok sound · original sound - mikethemunch

Promoted product

BHC Chicken

We are bhc Chicken, the leading chicken franchise in South Korea. This is the official website of bhc Chicken US

2 videos2 creators

Why it worked

The video taps into the popular mukbang trend and showcases a highly desirable food item (fried chicken) from a well-known international chain. The creator's enthusiastic descriptions and clear visuals of the food make it appealing and encourage viewers to try it themselves.

Summary

The creator reviews BHC Chicken, a popular Korean fried chicken chain that has recently opened in Irvine, California. They try four different flavors of chicken, including the classic, the cheese powder-covered "Bburinkle," and a spicy version, as well as their cheese balls.

Structure

1Introduction to BHC Chicken
2Location and ordering
3Trying classic fried chicken
4

Original caption

@bhc_chicken_us is now in Irvine and their grand opening is July 24th! 📍3825 Alton Pkwy, Irvine, CA 92606 #asianfoods #koreanfood #friedchicken #friedfood #mukbangers

More from @mikethemunch

Product placement

BHC Chicken: Acts - it is a fried chicken chain that is being reviewed and eaten. Removing it would change the video. BHC Chicken: Appears - the name appears on the storefront sign. Removing it would not change the video. H Mart: Acts - it is the grocery store where BHC Chicken is located. Removing it would change the video. H Mart: Appears - the name appears on the exterior of the building. Removing it would not change the video.

On-screen text

BATTER ON THIS KOREA'S NUMBER ONE FRIED CHICKEN CHAIN BHC IS FINALLY ITS LOCATED INSIDE THE WEST PARK LOCATION SO YOU WALK INTO THE EATERY AND IT'S LOCATED RIGHT HERE IN DIFFERENT FLAVORS TO CHOOSE FROM GONNA TRY OUT FOUR OF THEM CHICKEN AND INSIDE THE REALLY JUICY AND TRY THEIR SPICY SPICY SAUCE I LOVE THE CHICKEN HONESTLY BY ITSELF BUT ADDING THE SAUCE DEFINITELY MAKES ANOTHER LEVEL OF FLAVOR THIS IS THEIR BBURINKLE BASICALLY POWDER FOR THE SAME THING AS THE ORIGINAL BUT IT HAS IT THERE'S DEFINITELY SOME KICK TO IT MORE THAN THE BBURINKLE AND THEN AND SPICY THIS ONE IS BE MY LEAST BUT IT'S STILL REALLY GOOD MY FAVORITE SIDES HERE ARE THEIR BBURINKLE CHEESE BALLS LIKE CHEWY AND OUTSIDE OF CHEESE THERE'S AN EXTRA BUTTERINESS

Transcript

Look at the batter on this. Korea's number one fried chicken chain. BHC is finally. It's located inside. At the West Park location. So you walk. Into the eatery. And it's located. Right here. In. Different flavors to. Choose from. Gonna try out. Four of them. Chicken. And inside the. Really juicy and. Try their spicy. Spicy sauce. I love the. Chicken. Honestly by itself. But adding the. Sauce. Definitely makes another. Level of flavor. This is their. Bburinkle basically. Powder. For. The same thing. As the original. But it has. It. There's definitely some. Kick to it. More than the. Bburinkle and then. And spicy. This one is. Be my least. But it's still. Really good. My favorite sides. Here are their. Bburinkle cheese balls. Like chewy. And outside of. Cheese. There's an extra. Butterness.