Why it worked
The video taps into the popular aesthetic of journaling and scrapbooking, appealing to viewers interested in creative expression, organization, and personal reflection. The visually appealing content and the calming nature of the flip-through likely contributed to its engagement.
Summary
The video shows a flip-through of a "commonplace journal" over six months. Various pages are displayed, featuring collages, handwritten notes, and images related to different topics like art, history, science, and literature.