Why it worked
The post resonates with viewers by sharing relatable "comfort" activities and products, tapping into the popular journaling and stationery community. The aesthetic presentation and personal touch create an aspirational yet accessible feel.
Summary
This photo post showcases various activities and items that bring the creator joy and peace, including journaling, reading, and using fountain pens. The creator highlights specific products like a Paper Republic journal and CollectivePaperCo stickers, emphasizing how these items contribute to their well-being and creative pursuits.
Structure
- 1Introduction to what's bringing joy
- 2Showcasing a favorite journal and pens
- 3Creating a cozy journaling space
- 4Highlighting journaling spreads and stickers
- 5Finding peace in journals and books
- 6Family outing to a national trust
Product placement
Paper Republic Pocket in Chestnut: it is a journal that the creator carries everywhere with them. Removing it would change what happens in the video. Esterbrook Pens: they are pens that the creator uses for swatching new inks. Removing them would change what happens in the video. TWSBI: it is a pen brand mentioned in the context of swatching inks. Removing it would not change what happens in the video. Pilot Pen UK: it is a pen brand mentioned in the context of swatching inks. Removing it would not change what happens in the video. CollectivePaperCo: it is a brand that sells stickers used for journaling. Removing it would change what happens in the video. Rituals: it is a brand of candle. Removing it would not change what happens in the video.