his & hers

@n.i.m.s.corner

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SoundTikTok sound · Coming Up Roses

Promoted product

Esterbrook Pen

Esterbrook.net is your source for all things vintage Esterbrook on the internet. Come here to find information on all the models Esterbrook produced during its time from 1858 to 1971.

2 videos2 creators

Why it worked

The video taps into the popular 'morning routine' and 'journaling' trends, showcasing a relatable and aspirational lifestyle. The aesthetic presentation and the focus on a shared hobby create a sense of intimacy and appeal to a niche audience interested in stationery and pens.

Summary

A couple enjoys a quiet morning routine, journaling together with their respective fountain pens and journals. The video showcases their shared hobby and the specific products they use for their journaling practice.

Structure

1Morning setup with candle and perfume
2Introduction of journals and pens
3Labeling of husband's and wife's items
4

Original caption

I’m lucky my husband is also into fountain pens and journaling otherwise he’d get bored of how much I yap about pens, journaling and stationery 🤣😩 we had a lovely baby free hour early this morning when our son was still asleep, and took full advantage to drink our coffee, journal together and talk 🥰🫶🏼✨🤎📖 our journals are both from @paper republic chestnut grand voyager in XL and cognac trifold 🥰 fountain pens are @Esterbrook Pen Tok esties in evergreen and tortoiseshell 🤎 #journalwithme #paperrepublic #journalingaesthetic #journaltok #fountainpen cosy journaling his and hers journals Esterbrook Estie

More from @n.i.m.s.corner

Product placement

Jo Malone London: appears as a bottle on a tray, does not act, removing it would not change the video. Esterbrook Pen: acts as a writing instrument in the journals, removing it would change the video. Paper Republic: appears as journals, removing it would change the video.

On-screen text

his & hers morning lineup my husband's journal & evergreen estie my journal & tortoiseshell estie

Transcript

I’m lucky my husband is also into fountain pens and journaling otherwise he’d get bored of how much I yap about pens, journaling and stationery 🤣😩 we had a lovely baby free hour early this morning when our son was still asleep, and took full advantage to drink our coffee, journal together and talk 🥰🫶🏼✨🤎📖 our journals are both from @paper republic chestnut grand voyager in XL and cognac trifold 🥰 fountain pens are @Esterbrook Pen Tok esties in evergreen and tortoiseshell 🤎 #journalwithme