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Esterbrook Pen
8.8Talking HeadOther hook
Hook
his & hers
@n.i.m.s.corner
3.6K followers · usually 1.9K views a post
Views
16.9K
Likes
3.1K
Comments
129
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Why it worked
The video taps into the popular 'morning routine' and 'journaling' trends, showcasing a relatable and aspirational lifestyle. The aesthetic presentation and the focus on a shared hobby create a sense of intimacy and appeal to a niche audience interested in stationery and pens.
Summary
A couple enjoys a quiet morning routine, journaling together with their respective fountain pens and journals. The video showcases their shared hobby and the specific products they use for their journaling practice.
Structure
- 1Morning setup with candle and perfume
- 2Introduction of journals and pens
- 3Labeling of husband's and wife's items
- 4Close-up on the pens and journals
- 5Shared journaling moment
Product placement
Jo Malone London: appears as a bottle on a tray, does not act, removing it would not change the video. Esterbrook Pen: acts as a writing instrument in the journals, removing it would change the video. Paper Republic: appears as journals, removing it would change the video.
On-screen text
his & hers
morning lineup
my husband's journal
& evergreen estie
my journal &
tortoiseshell estie
Original caption
I’m lucky my husband is also into fountain pens and journaling otherwise he’d get bored of how much I yap about pens, journaling and stationery 🤣😩 we had a lovely baby free hour early this morning when our son was still asleep, and took full advantage to drink our coffee, journal together and talk 🥰🫶🏼✨🤎📖 our journals are both from @paper republic chestnut grand voyager in XL and cognac trifold 🥰 fountain pens are @Esterbrook Pen Tok esties in evergreen and tortoiseshell 🤎 #journalwithme #paperrepublic #journalingaesthetic #journaltok #fountainpen cosy journaling his and hers journals Esterbrook Estie
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