Why it worked
The video likely worked due to its relatable and humorous approach to a common task (using a calculator) combined with the creator's expressive reactions. The use of on-screen text for the calculations makes it easy to follow, and the unexpected shift to the bathroom adds a touch of absurdity.
Summary
The video shows a person using an iPhone calculator to perform various calculations, with on-screen text displaying the equations and results. The person then moves to a bathroom sink, holding a tube of toothpaste, and continues to use the calculator for more complex equations.
Structure
- 1Using iPhone calculator for simple math
- 2Displaying results of calculations
- 3Moving to bathroom, holding toothpaste
- 4Performing more complex calculations on iPhone
- 5Reacting to the results
Product placement
iPhone (ACTS - its calculator app is used to perform calculations, removing it would change what happens in the video) | Calculator app (ACTS - it is used to perform calculations, removing it would change what happens in the video) | Toothpaste (APPEARS - it is visible on the sink counter, removing it would not change what happens in the video)
On-screen text
4+2
4+2+5
4+2+5+3+8+7+6+2
37
5+2+3+6+4+7+1+2+3
33
5+2+3+6+4+7+1+2+3
33
4+3+5+6+8-5-7-2+3+9-1
23
12