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Okay, be honest… did you know this existed?!

@shiondafarrell

67.4K followers · usually 1.4K views a post

Views

7.4K

Likes

1.1K

Comments

107

260

Why it worked

The video effectively uses a native_mention strategy by showcasing the vibrant atmosphere and cultural significance of the International Black Theatre Festival without a direct sales pitch. It leverages engaging visuals and a question-based call to action to pique viewer interest and encourage them to learn more.

Summary

The video showcases the International Black Theatre Festival, highlighting its scale and importance. It features various performances, attendees, and promotional materials, encouraging viewers to add it to their plans.

Structure

1Introduction to the festival
2Showcasing performances and attendees
3Highlighting the festival's significance
4Encouraging audience participation

Product placement

The video prominently features the "International Black Theatre Festival" through on-screen text, signage, promotional materials like posters and cups, and footage from the event itself.

Call to action

Who’s putting the International Black Theatre Festival on their bucket list?

On-screen text

World's Largest Black Theatre Festival INTERNATIONAL BLACK THEATRE FESTIVAL A NC Black Rep Experience JUL 27 - AUGUST 1, 2026 WINSTON-SALEM, NC #WINSTONSALEM #BLACKTHEATREFEST NC BLACK REP INTERNATIONAL BLACK THEATRE FESTIVAL A NC Black Rep Experience HOM ECOMING INTERNATIONAL BLACK THEATRE FESTIVAL A NC Black Rep Experience JULY 22 - AUG 1, 2020 WINSTON-SALEM, NC #WINSTONSALEM #BLACKTHEATREFEST INTERNATIONAL BLACK THEATRE FESTIVAL A NC Black Rep Experience HOLY GROUND INTERNATIONAL BLACK THEATRE FESTIVAL A NC Black Rep Experience JULY 27 - AUGUST 1, 2020 BLACK THEATRE HOLY GROUND - WINSTON-SALEM, NC Arts Co Winston-Salem Trade St Arts District HONORARY Black Theatre Festival Blvd REYNOLDS

Original caption

Okay, be honest… did you know this existed?! If not, consider this your sign. Who’s putting the International Black Theatre Festival on their bucket list? 👀 #visitwinstonsalem #internationalblacktheatrefestival #blackcreatives #creativecommunity @Visit Winston-Salem