Inside Ayesha Curry’s brand new café 📍CHARLOTTE

@shiondafarrell

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SoundTikTok sound · original sound - mariamariesongs

Promoted product

Sweet July Cafe

Sweet July Cafe brings together California wellness and Caribbean hospitality in a feel-good café designed to elevate your everyday rhythm. Blending nourishing and indulgent with ease, the menu moves features a seasonal selection of smoothies, market salads, and pita foldies in addition to feel good treats including cold press shave ice sundaes and chocolate mosaics. […]

2 videos2 creators

Why it worked

The video leverages the celebrity association with Ayesha Curry and the high-quality, aesthetic interior design of the cafe to generate interest and social proof for a new local business opening.

Summary

A video tour showcasing the interior, drinks, and pastries at Ayesha Curry's new Sweet July Cafe in Charlotte. The footage highlights the aesthetic design and menu offerings during a private opening event.

Structure

1Introduction to the cafe location
2Showcasing the interior and staff
3Displaying signature drinks

Original caption

Ayesha Curry’s newest café, now open inside The Ritz Carlton Charlotte Sweet July Cafe . I had the chance to attend the private opening and got an early look at the beautiful space, drinks, and pastries! Opens Monday July 20th #CharlotteNC #AyeshaCurry #charlottefoodie #cafe