Okay, this is kind of a throwback.

@cherrrymyint

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SoundTikTok sound · original sound - cherrrymyint

Promoted product

Cetaphil

We are sorry, we cannot find that page. — Take a selfie with our Cetaphil AI Skin Analysis for a personalized skincare report and routine recommendations with the power of safe and innovative artificial intelligence (AI) skin technology.

4 videos4 creators

Why it worked

The video leverages a relatable 'throwback' narrative that frames the product as a trusted, nostalgic staple rather than a new, pushy advertisement.

Summary

The creator revisits her childhood skincare brand, Cetaphil, by demonstrating her morning routine using their cleanser and moisturizer. She highlights the products' effectiveness and light texture, encouraging viewers to shop for them at Walmart.

Structure

1Nostalgic introduction to the brand
2Demonstration of the Gentle Skin Cleanser
3Demonstration of the Daily Facial Moisturizer with SPF
4

Original caption

#CetaphilPartner this childhood staple made its way back into my routine. Might be back on my Cetaphil era. link in bio to shop at Walmart @Cetaphil US #morningroutine #skincare #spf

More from @cherrrymyint

Product placement

(a) Cetaphil Gentle Skin Cleanser: ACTS; the creator demonstrates applying it to her face, and explains its benefits. (a) Cetaphil Daily Facial Moisturizer with SPF 35: ACTS; the creator demonstrates applying it to her face and neck, and explains its benefits. (b) Walmart: APPEARS; mentioned in the caption as a place to shop, but the interface is not operated and it does not act in the video. (b) Cetaphil US: APPEARS; the creator tags the brand account in the caption.

Call to action

link in bio to shop at Walmart

On-screen text

morning skincare routine to set up for success Clinically proven to leave skin hydrated after cleansing! Hydrates and strengthens the skin barrier while providing sun protection

Transcript

Okay, this is kind of a throwback. Cetaphil was basically the only skincare in my household growing up, so I picked it up again to see how it's holding up. I started with the iconic Gentle Skin Cleanser. It has micellar technology thing going on, so it's lifting everything off without a tight, stripped feeling afterwards. Following it up with the Daily Facial Moisturizer with SPF 35. It went on very light and didn't pill at all. Think I might be back in my Cetaphil era.